Premium credit card provider American Express has inked an affinity deal with equally upscale automaker Daimler AG, the maker of Mercedes-Benz products.
Affinity cards have become a hot ticket in the marketing world, hotels, retailers and other businesses planting their name on credit cards that increase loyalty and visibility while offering some sort of perk to consumers.
Such deals have become widespread with the mainstream Visa and MasterCard credit card services, but AmericanExpress has until now limited itself to just five co-branding deals. And those partnerships, which include the CostCo warehouse chain and Delta Airlines, have far more limited perks than a conventional AmEx card. The financial service company’s sixth deal, which will carry the Mercedes-Benz co-brand, will offer all the benefits of a conventional American Express card – and more, officials told TheDetroitBureau.com.
That includes the Membership Rewards program, where customers accumulate points that can be used for travel or purchases – and in this case, they get increased points for specific purchases, such as a five-times bonus on spending at a Mercedes dealership. The Platinum card will offer a concierge service and access to variety airline clubs while traveling.