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Mercedes Moving to All-Wheel-Drive with AMG

Focus on performance – but opens doors to Snowbelt markets.

by on Apr.05, 2013

The new Mercedes-Benz CLA45 helps usher in a new AWD strategy for the German maker's AMG brand.

With the launch of its updated 2014 E-Class, CLS and CLA performance models, Mercedes-Benz will begin a dramatic shift at its AMG brand-within-a-brand. Going forward, virtually all of the performance division’s products will come with standard all-wheel-drive.

The strategy should help expand the appeal of models like the 2014 E63 AMG and new CLA45 AMG in snowy northern regions where all-wheel-drive has become a virtual must for buyers.

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But by putting as much emphasis on performance as cold weather traction, Mercedes is betting it will also further enhance demand for AMG models in their traditional “smile state” markets.

“It should widen our footprint,” suggested Rob Moran, manager of the AMG line for Mercedes-Benz USA.


First Look: 2014 Mercedes-Benz E-Class

An all-new taker on the maker’s “bread-and-butter” car.

by on Dec.14, 2012

The 2014 Mercedes-Benz E-Class.

It’s going to be a busy year for Mercedes-Benz. Coming off a year of record sales, the German maker hopes to keep momentum going as it launches three critical new products into the American market.

That list covers all extremes of the passenger car segment.  At one end is the all-new, coupe-like sedan, the downsized CLA, while at the other we’ll see a complete remake of the flagship Mercedes-Benz S-Class.

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But perhaps most significant will be the all-new take on the Mercedes E-Class, a model US CEO Steve Cannon accurately describes as the brand’s “bread-and-butter car.”

Though the official preview won’t take place for another month, the new 2013 Mercedes-Benz E-Class scheduled for introduction at the Detroit Auto Show, the maker has lifted the covers and offered up this first full look at the redesigned sedan.


Gaining Traction: Mercedes Expands 4Matic Line-Up

AWD system to be available on 21 different models.

by on Mar.05, 2012

The Mercedes C350 Coupe is one of 21 models getting the maker's newest 4Matic system.

Mercedes-Benz proudly claims to building the industry’s very first all-wheel-drive vehicle almost 100 years ago, a giant touring car used for hunting parties in Africa.

It started building four-wheel-drive systems for modern passenger cars in 1985, and has used the 4MATIC moniker on each succeeding generation.

Until recently, a luxury buyer looking for a Mercedes with traction going to all four wheels had a fairly limited option set. But that’s about to change – the German maker soon to make an all-new version of the technology available on 21 of its different products.

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The smaller, lighter, more compact fourth-generation 4MATIC system will debut shortly in the S 350 BlueTec diesel sedan ($93,425), the CLS 550 four-door coupe ($74,675), the new E 350 coupe ($53,175), and the new C 350 coupe  ($45,245), adding about $2000 to the price of  the rear-drive versions of each model.