With the launch of its updated 2014 E-Class, CLS and CLA performance models, Mercedes-Benz will begin a dramatic shift at its AMG brand-within-a-brand. Going forward, virtually all of the performance division’s products will come with standard all-wheel-drive.
The strategy should help expand the appeal of models like the 2014 E63 AMG and new CLA45 AMG in snowy northern regions where all-wheel-drive has become a virtual must for buyers.
But by putting as much emphasis on performance as cold weather traction, Mercedes is betting it will also further enhance demand for AMG models in their traditional “smile state” markets.
“It should widen our footprint,” suggested Rob Moran, manager of the AMG line for Mercedes-Benz USA.