Detroit Bureau on Twitter

Posts Tagged ‘McLaren denies Apple rumor’

Apple’s Car Play Might be McLaren

Tech giant may be interest in British supercar maker.

by on Sep.21, 2016

If the rumors about Apple and McLaren are true, this could end up being the result of Project Titan.

After months of actions indicating that Apple may be unwilling to actually be an automotive manufacturer, it’s possible the technology behemoth is changing its mind … by throwing some of its billions of unspent cash around to acquire McLaren.

The British sportscar maker has been flirting with its own demise for years, but recently seemed to find solid footing, including unveiling new products. However, Apple approached the McLaren Technology Group about a possible acquisition, the Financial Times reported Wednesday without citing sources.

Global Auto News!

The new report runs counter to earlier stories suggesting that Apple has fired “dozens of employees” involved in Project Titan. Those moves were in sharp contrast from the aggressive hiring program that had been in places for the past year. Apple had hired a number of industry veterans from conventional automakers, as well as high-tech auto firm Tesla Motors. (more…)