British supercar manufacturer McLaren Automotive has some ambitious plans for the next six years, with a goal of adding new models and tripling its current sales volume to somewhere between 4,000 and 5,000 vehicles a year.
One of the newest manufacturers in the high-performance market, McLaren brought its latest entry to the Geneva Motor Show this week in the form of the new 570GT. It’s part of a three-segment strategy aimed at expanding its range of buyers and, among other things, bringing in more women. But, unlike key competitors including Aston Martin, Lamborghini and Ferrari, don’t expect to see McLaren add an SUV to the mix, its CEO said in Geneva.
McLaren only began building cars in 2010, but logged sales of 1,654 vehicles last year and, CEO Mike Flewitt told the Reuters news service, “4,000 is a very good business model for us. I actually think volume by 2022 will be more consistently around 4,500 and I don’t think it will go above 5,000 cars,”