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First Look: Mazda Mazda2

by on Dec.02, 2009

Mazda finally brings its small Mazda2 to the States, with a debut set for early 2010.

Mazda finally brings its small Mazda2 to the States, with a debut set for early 2010.

The biggest challenge for any automaker is developing a clear and appealing brand image and then making sure that all its products continue to live up to consumer expectations.  For Mazda, the test of that philosophy will come with next year’s launch of the 2011 Mazda2 subcompact.

Call it “zoom-zoom concentrated,” suggested Mazda’s U.S. boss, Jim O’Sullivan, referring to the maker’s successful advertising tagline. “It features everything you find in the other cars in our line-up, just concentrated into a smaller package.”

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