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Posts Tagged ‘mazda sales’

June Auto Sales Hit Record Levels

Crossovers, trucks, sport-utes continue leading charge.

by on Jul.01, 2015

The 2015 Lincoln Navigator sales boomed in June, rising 39% and helping Ford to an overall sales increase of 2% last month.

New vehicle sales continued their torrid pace for in the U.S. in June, helping the auto industry finished up the best six months in a decade with a slew of automakers posting sales increases or logging manufacturers sales records.

General Motors, FCA US, Ford, Nissan, Toyota, Audi, Volkswagen and Mazda all reported sales increases in the buoyant market lifted by strong demand for trucks and utility vehicles.

Sales News!

FCA US LLC posted an 8% increase compared with sales in June 2014 and the group’s best June sales since 2006 and recorded its 63rd-monthly sales increase in a row. (more…)

Foreign Automakers Enjoy Strong April Sales

Honda, Kia, VW buck rising sales trend.

by on May.01, 2015

Carmakers from around the world finished April with strong sales in the United States.

The 2016 Mazda6 helped the Japanese automaker to a 7.5% sales jump last month.

Mazda reported its best sales in 20 years, while Subaru, Jaguar Land Rover, BMW, Mercedes-Benz, Mitsubishi and Maserati all chalked up double-digit gains. However, it wasn’t sunshine and roses for every automaker as Honda, Kia and Volkswagen, reported sales declines and Volvo remained flat.

By the Numbers!

“It is often said at Mazda that this business isn’t a sprint, but a marathon, and our sixth-generation vehicles prove that a steady pace will establish growth and build our brand,” said Ron Stettner, vice president of sales, MNAO. “Sixth-generation vehicle sales combine to be up 14% year-over-year and we continue to focus on the quality of our sales.” Overall, Mazda’s April sales were up 7.5%. (more…)

U-M Predicts US Auto Sales Topping 17 Million in 2016

Forecast shows “meaningful” growth for economy next year.

by on Nov.21, 2014

University of Michigan economists predict U.S. new vehicle sales will hit 17 million units in 2016. As the economy recovers, sales of trucks are going to grow.

The expansion U.S. economy next will boost sales of new vehicles and set the stage for industry-wide sales, reaching 17 million units in 2016, according to a new forecast the economists at the University of Michigan.

The economy will grow by more than 3% next year — its highest rate in 10 years, they added. The university auto sales numbers of 16.6 million in 2015 and 17 million the following year add to the chorus of predictions for a sustained stretch of prosperity for the industry.

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By and large, automakers appear comfortable with the predictions of strong, steady sales over the next couple of years. (more…)

Mazda Struggling to Meet Demand as Sales Surge

Japanese maker boosts production, waits for Mexican plant to open.

by on Sep.19, 2013

The 2014 Mazda3 is the maker's newest model to use Skyactive technology and the Kodo design language.

Mazda sales are surging, but short supplies of key vehicles are holding back the Japanese automaker’s growth in the U.S. market, officials claim.

The maker’s strong gains counter concerns that Mazda might face serious problems after the break-up of the little Japanese maker’s long-running alliance with Ford Motor Co. But several recent products have clicked well with U.S. consumers, and Mazda posted its best August U.S. sales in 10 years by selling 28,106 vehicles last month.

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Through August, sales were up 6.8%, barely keeping pace with overall growth in the U.S. auto market, however, and a dip from the 26.4% jump in Mazda’s volume in 2012. That slip is linked to challenges delivering enough product to the U.S., according Jeremy Barnes, Mazda North American Operations director of marketing and communications.


Mazda Adds Zoom-Zoom to the Assembly Line

"Mother plant" in Hofu churns out Mazda6 sedan at a prodigious pace.

by on Aug.28, 2013

Mazda6 sedans roll down the Hofu line.

It’s long billed itself as the “zoom-zoom” car company, but it’s not the performance of products like the little Mazda roadster or the new Mazda6 sedan that has the Japanese maker crowing this week.

Expected by some industry observers to face serious problems after the break-up of its long-running relationship with Ford Motor Co., Mazda had been delivering plenty of surprises lately, including a solid profit for the most recent quarter.

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And the maker says a key ingredient has been finding a way to ramp up the speed of its key assembly plant in Hofu to a pace even competitors like Toyota have to admire and envy. The nearly 31-year-old Hofu plant — which celebrated the production of its 10 millionth vehicle this week – is now rolling them off the line at an industry-leading rate of one every 54 seconds.

By comparison, Toyota Motor Corp., whose manufacturing system has long been considered an industry benchmark, takes anywhere from 57 to 115 seconds to roll out a new vehicle.


Mazda Will Keep Zoom-Zooming With New Agency

Popular image campaign will survive switch.

by on Aug.23, 2010

Think of Zoom-Zoom as part of Mazda's "DNA," says Jim O'Sullivan.

Though it’s abandoning its long-time advertising agency, don’t expect Mazda to walk away from the popular Zoom-Zoom tagline that has made the Japanese maker such a standout in the otherwise crowded automotive marketing space.

If anything, the familiar campaign — meant to position Mazda as a more performance-oriented marque among mainstream brands – will become even more critical, what with the Japanese carmaker looking to boost its American market share by as much as 50%.

“Zoom-Zoom is not going away,” Jim O’Sullivan, president of Mazda’s North American sales subsidiary, tells  “We’re not doing away with our creative and brand positioning,” despite the decision to leave the Detroit-based agency, Doner, for MindShare, a division of the global advertising powerhouse, WPP.  “It’s our DNA,” O’Sullivan contends.

Inside Insight!

The decision to drop Doner came as something of a surprise considering the successful collaboration between the agency and automaker.  There’s been plenty of debate about why Mazda made the move, though O’Sullivan insists it was not driven by the corporate parent, in Japan.