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Convertible Owners are More Educated, Affluent, Finds New Study

Over half have bachelor’s degree.

by on Jul.22, 2014

The Beetle Convertible was last year's most popular ragtop - but only #48 on the U.S. sales chart.

Don’t let it go to your head, but if you drive a convertible, chances are you’re both more educated and more affluent than the typical American motorist, or so shows a new study from Experian Automotive.

You’re also  lot more likely to live in one of the sunshine states, especially California, Texas or Florida – though ragtops also have plenty of fans in more northern climes, including coastal communities in New York, as well as that heartland state, Illinois.

A Breath of Fresh Air!

While convertible sales have been shrinking in recent decades, most manufacturers offer at least a couple ragtops, and though luxury makers typically have more models in their line-ups, some of the most popular models are mainstream offerings, such as the Ford Mustang convertible and Mazda Miata roadster, noted Experian.

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