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First Look: Mazda Minagi

Newest Mazda fantasy in chrome coming to Geneva.

by on Jan.19, 2011

Mazda introduces its new "Kodo" design language with the Minagi concept CUV.

Mazda has a tradition of revealing some undulating automotive designs at major auto shows.  And the wave-like designs of show cars like the popular Nagare have clearly influenced what we now see in production from the Hiroshima-based maker.

Past prototypes have tended to focus on sports car or sporty coupe body styles, so perhaps it’s a telling hint that the next big Mazda fantasy in chrome will come in the form of a slick crossover.

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The sleek Mazda Minagi – shown here in an official rendering — will take its formal bow at the upcoming Geneva Motor Show.  The concept CUV evolves to reflect what Mazda calls its new “Kodo” design theme, Japanese for “soul of motion,” it suggests.

It may have a new name, but the images suggest an evolution, rather than revolution, with Minagi revealing some of the flowing, wind-in-the-sand shapes of Nagare and its past brethren.  But the overall look is a little simpler and less strained.

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