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Mazda Sees Red with New CX-5

Putting some soul in motion.

by on Nov.16, 2016

Mazda U.S. design chief Julien Montousse shows off the new CX-5 crossover.

Forget performance. Ignore those fancy new infotainment systems. Virtually every study shows that design is still one of the top motivators when it comes to choosing a new car. And, in recent years, Mazda has worked hard to elevate automotive styling into an art.

The automaker takes things another step with the latest version of its mid-range CX-5 crossover now making its debut at the Los Angeles Auto Show. While picking up on some of the obvious cues of the bigger CX-9, the new CUV takes Mazda’s Kodo, Soul of Motion design language another step forward – adding an eye-catching new paint job it has dubbed Soul Red Crystal.

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“We were searching for a pure emotional expression,” said Julien Montousse, the head of Mazda’s U.S. design operations, during a media preview ahead of the formal opening of the 2016 L.A. Auto Show.

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First Look: Mazda Minagi

The “soul of motion” rolls into Geneva.

by on Mar.02, 2011

Mazda will put its new Kodo design language into production when a version of the new Minagi reaches market next year.

Mazda is a manufacturer that has often gone its very own way, from its early rotary engines to the distinctive design of the new Mazda5.

That newly updated microvan brings to the street what the maker dubbed its Nagare design language.  Yet even as those flowing forms migrate to the manufacturing process, Mazda has already moved on – as it demonstrates at the Geneva Motor Show, with the unveiling of its new Minagi concept crossover vehicle.

The Mazda Minagi goes a step beyond the Shinari show car unveiled late last year, in the process introducing an all-new design language the Japanese maker dubbed Kodo, or “the soul of motion.”

The Minagi, suggested Mazda CEO Takashi Yamanouchi, “captures the energy of the moment.”

With its cabin notably pressed rearward, there’s a muscular, cat-like quality to the Minagi, which Mazda appropriately compares to a cheetah.”

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First Look: Mazda Shinari Concept

Japanese maker’s latest bleeding edge design statement.

by on Nov.19, 2010

A subtle shift in direction with Mazda's latest styling exercise, the new Shinari Concept.

Anyone who has followed Japanese automaker Mazda for more than a few months knows it has made a name for itself by pushing the envelope, both with technology like the rotary engine but also with intriguing design statements.

Like the Shinari, the latest in a series of distinctive fantasies in chrome that have lent some of their more distinctive design cues to more mainstream production cars, such as the latest Mazda3 and Mazda6 models.

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As with past models using what Mazda has dubbed the Nagare design language, the latest entry into the concept catalogue boasts organically flowing lines that suggest the way the wind shapes desert sand.  But the Shinari, developed by design chief Ikuo Maeda, is a little less fanciful, if nonetheless a stretch using a new design theme Maeda calls Kodo.

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