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Mazda Reveals New Design Direction with Koeru Concept

Automaker’s show car aims to “go beyond.”

by on Sep.17, 2015

Mazda's Koeru concept hints at the evolving direction of the maker's distinctive design language.

With its sweeping lines, blacked out B pillars and floating roof, the Mazda Koeru is one of the more distinctive concept vehicles to make its debut at the 2015 Frankfurt Motor Show. It’s also one of the more likely to influence future design direction.

While they seldom actually go into production, Mazda has a long history of telegraphing its styling strategy through its concept vehicles, and the Koeru is the latest example. It picks up and builds upon the Japanese maker’s current Kodo design language.

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It wasn’t an accident that Mazda decided to go with a crossover body style for the new concept vehicle, after traditionally favoring coupes and sedans. Insiders say the first examples of where Koeru’s lines will reappear could be replacements for the Mazda CX-9 and CX-7 crossover vehicles.


First Look: 2010 Mazda CX-7

High-mileage, four-cylinder engine is part of Mazda’s goal to improve its overall fuel economy by 30%.

by on Apr.10, 2009

Mazda brought two new models to the NY Auto Show, including the 2010 CX-7, which gets a new, 28 mpg I-4 engine.

Mazda brought two new models to the New York, including the 2010 CX-7 with a 28 mpg I-4 engine.

With the introduction of a new, inline-four engine for its 2010 CX-7 crossover, Mazda takes a big step closer to its goal of offering “affordable” fuel economy to buyers around the world, the company’s chief executive declared, during a preview at the New York International Auto Show.

The 2010 Mazda CX-7 gets some minor visual tweaks, inside and out, for the upcoming model-year.  But the real news is under the hood, where the company is adding an optional 16-valve, naturally-aspirated 2.5-liter I-4 engine.  Delivering an estimated 21 mpg City and 28 Highway, Mazda Motor Co. CEO Takashi Yamanouchi hinted the new powertrain will come in at “even lower price point” than current offerings for the CX-7, though final pricing won’t be announced until just before the crossover’s autumn introduction.

Click Here to SubscribeWith consumers turning towards more fuel-efficient products – and governments around the world, including the U.S., raising mileage standards – Mazda is pushing to get out in front of its competition.  The automaker has set a goal of boosting its current fleet average fuel economy 30% by 2016, noted Yamanouchi. (more…)