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Mazda Previews SEMA Concepts

But mum’s the word when it comes to details.

by on Oct.29, 2013

Mazda sources have slipped over images of a handful of concepts coming to the SEMA Show.

We’ve been receiving plenty of preview material on the upcoming SEMA Show in Las Vegas, the annual aftermarket extravaganza likely to see 100 or more custom concepts from the major automakers – and even a few new production vehicles with Honda, notably, planning to unveil its updated 2014 Civic line.

But considering Mazda’s propensity for creative design we were excited to receive a packet of four images that, sources said, revealed the four concepts that will land on the Japanese maker’s SEMA stand.

Your SEMA Show Source!

Unfortunately, our leaker reversed the normal course, providing pics with nary a word of what they reveal beyond differentiating between the Mazda3 and Mazda6 SEMA specials.

What’s to make of what we have in hand?  Well, to start with, one might note that after downplay its “zoom-zoom” tagline for a couple years, Mazda has begun replaying that familiar theme in its latest advertising.  No surprise.  (more…)

First Look: Mazda Minagi

Newest Mazda fantasy in chrome coming to Geneva.

by on Jan.19, 2011

Mazda introduces its new "Kodo" design language with the Minagi concept CUV.

Mazda has a tradition of revealing some undulating automotive designs at major auto shows.  And the wave-like designs of show cars like the popular Nagare have clearly influenced what we now see in production from the Hiroshima-based maker.

Past prototypes have tended to focus on sports car or sporty coupe body styles, so perhaps it’s a telling hint that the next big Mazda fantasy in chrome will come in the form of a slick crossover.

Keep On Top!

The sleek Mazda Minagi – shown here in an official rendering — will take its formal bow at the upcoming Geneva Motor Show.  The concept CUV evolves to reflect what Mazda calls its new “Kodo” design theme, Japanese for “soul of motion,” it suggests.

It may have a new name, but the images suggest an evolution, rather than revolution, with Minagi revealing some of the flowing, wind-in-the-sand shapes of Nagare and its past brethren.  But the overall look is a little simpler and less strained.

(more…)