With the launch of the new 2013 Mazda CX-5, the Japanese automaker is “planting a stake in the ground” that will very likely determine the future of the zoom-zoom brand.
The third crossover in Mazda’s line-up will introduce the full range of technology that the maker collectively calls Skyactiv. Mazda, which has a history of taking a different path on powertrains with technology like the Wankel rotary engine, is putting itself even further out of the mainstream with the Skyactiv system.
The technology – which ranges from significantly modified gas and diesel engines to a distinctly different approach to body and chassis development – promises to deliver fuel economy that’s as good as more complicated gas-electric hybrid systems, declared Takashi Yamanouchi, the maker’s president and CEO, but also much better performance.
Mazda’s strategy, he said during the keynote speech at the 2011 L.A. Auto Show, is to “improve the efficiency of core technologies and then offer them as standard equipment.”