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Posts Tagged ‘Mazda at LA Auto Show’

Mazda Puts a Premium on 2018 Mazda6 Update

Mid-cycle update yields torquey new turbo engine shared with CX-9.

by on Nov.30, 2017

The new Mazda6 unveiled at the LA Auto Show borrows some style cues from the Mazda Vision concept.

For a mainstream automaker, Mazda officials spend a lot of time talking about “premium” vehicles lately. And a close look at the mid-cycle update of the brand’s midsize sedan helps put that into perspective.

The latest-generation Mazda6 wins kudos as one of the most attractive vehicles in its segment, and the 2018 update bumps things up a notch, picking up on some of the cues from the recent Mazda Vision concept. There are also a number of interior changes, with details like Napa leather and even real wood trim on the top-line version of the 2018 Mazda6. But there’s more to the story.

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In Mazda’s case, “premium doesn’t mean premium pricing, but a premium bond with your car,” explained Masahiro Moro, president of Mazda’s U.S. operations, during a preview at the Los Angeles Auto Show. (more…)

Mazda Gives Sneak Peek at Mazda6 Before LA Auto Show

Japanese maker gives flagship sedan a makeover.

by on Nov.16, 2017

Mazda provided a sneak peek of the new Mazda6 debuting at the LA Auto Show later this month.

Although crossovers, sport-utes and trucks are all the rage, Mazda is looking to ensure its sedan loyalists are having their needs met with a restyled Mazda6 hitting the stage at the Los Angeles Auto Show next month.

The company provided a peek at the exterior and interior of the company’s flagship sedan, which is also known as the Mazda Atenza in Japan.

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The development team’s goal for this round of updates, the third since the model was fully redesigned in 2012, was to enhance the daily lives of people who love cars, incorporating premium details and new engineering concepts and technologies based on Mazda’s human-centered design philosophy, Mazda noted.  (more…)