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Mercedes-Maybach Pullman Ups the Luxury Quotient

At more than 21 feet and $570,000, the ultra-premium limousine targets the world’s most exclusive buyers.

by on Feb.18, 2015

The new Mercedes-Maybach Pullman, set to make its official debut at the upcoming Geneva Motor Show, boasts some impressive numbers.

For those who don’t think the new Mercedes-Maybach S600 is quite luxurious enough, the German maker is rolling out an even more exclusive model, just in time to celebrate the 50th anniversary of one of Mercedes’ most elite products ever.

The new Mercedes-Maybach Pullman, set to make its official debut at the upcoming Geneva Motor Show, boasts some impressive numbers. For one thing, it measures a full 6.50 meters – or 21.3 feet for the metrically challenged, with the wheelbase coming in at 14.5 feet.

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And even if you have a garage big enough to handle it, the price tag might give you pause, starting at 500,000 Euros, or $566,922. Add some armor and a bit of customized detailing and you could be pressing upwards of $1 million. That puts the new Pullman into the same league as the other members of the ultra-premium automotive markets, Rolls-Royce and Bentley. Oh, and to put things into perspective, the Pullman is about 18 inches longer than the Rolls Phantom. (more…)

Mercedes-Maybach Sets $190k Price Tag for S600; Hints at SUV to Come

An option for customers to “step up.”

by on Jan.16, 2015

The new Mercedes-Maybach S600.

With sales of its new super-premium line set to begin barely three months from now, Daimler AG has announced a price tag of $189,350 for the new Mercedes-Maybach S600.

The maker’s new sub-brand is looking at other options to flesh out its line-up, with Daimler CEO Dieter Zetsche telling British publication Auto Express that a super-premium SUV is “most likely” going to follow.

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It would join a small but growing list of ultra-expensive sport-utility vehicles, Bentley this week confirming it will call its upcoming ute the Bentayga when it reaches market later this year. Maserati, meanwhile, will launch the new Levante for the 2016 model-year, while Rolls-Royce is reportedly looking at an SUV of its own.


What Sort of Car Can You Get for $1 Million?

by on Aug.05, 2014

The Mercedes-Benz Pullman S600 is expected to be almost 8 inches longer than the old Maybach S62.

While it finally pulled the plug on the poor-selling Maybach line, Daimler AG hasn’t entirely abandoned the ultra-premium luxury car market. This image, used in a new patent filing, reportedly shows us what the German maker has in store for when it rolls out the new Mercedes-Benz S600 Pullman line.

With prices expected to reach as much as $1 million for an armored version of the stretch limousine, Mercedes once again plans to challenge its two British-based ultra-lux rivals, BMW-owned Rolls-Royce, and the Bentley division of Volkswagen AG.

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The look of the new S600 Pullman won’t come as a shock to potential buyers. It largely follows the lines of the current Mercedes-Benz S600 – though those lines stretch on for quite some distance. The new limousine is expected to measure a whopping 21 feet, nose-to-tail. That would be nearly 8 inches longer than the old Maybach 62.


Mercedes Offers First Look at New S-Class

Button, button, who’s got the buttons?

by on Mar.20, 2013

Step inside the 2014 Mercedes S-Class.

It will likely be one of the most closely watched introductions of the 2014 model-year and Mercedes-Benz is clearly stirring interest with the release of the first teaser images of the next-generation S-Class sedan.

Known inside the company as the W222, the new model will have some big tire tracks to fill.  The S-Class has traditionally been the benchmark for the premium-luxury segment that makers like BMW, Audi and even upstart Hyundai have to chase down.

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For its part, Mercedes less than modestly describes the 2013 S-Class as “the best automobile in the world,” adding that it is “the essence of luxury.” Whether that holds true remains to be seen but these images and some background from the Teutonic maker suggest Mercedes is going all-out to satisfy picky buyers – and keep the competition worried.


Daimler Kills Maybach Brand Ahead of Schedule

German ultra-luxury brands dies a second death.

by on Aug.17, 2012

Daimler tried to save the Maybach brand with the 2010 launch of the Zeppelin, which even had an optional, $10,000 automatic perfume atomizer.

Daimler AG has officially called it quits on the grand plan to create a luxury car brand to rival the likes of the vaunted Rolls-Royce and Bentley. The German maker has “discontinued” production of all Maybach products.

The question is whether anyone other than the media will notice.  Despite its most ambitious efforts, the Maybach marque barely generated 10% to 20% of the sales the maker had ambitiously anticipated, apparently leading Daimler to pull the plug even earlier than originally expected.

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The end came almost exactly a decade after Maybach made its splashy U.S. launch, a helicopter sent to pluck the first of the massive vehicles off the QE2 ocean liner as it entered the Hudson River and deliver the sedan to a media introduction in New York City.


Daimler Will Kill Maybach Brand

Luxury marque has never gained traction.

by on Nov.28, 2011

The original, pre-War Maybach Zeppelin was the first V12-powered German car. The new Maybach Zeppelin gained little traction with the luxury market.

The long-struggling Maybach brand will soon be euthanized – though few will likely notice considering the German luxury maker’s continually weak performance.

Parent Daimler AG has finally given up on the marque which was originally conceived as an all-new alternative to better-known Bentley and Rolls-Royce – future efforts focusing on a new, high-line version of the Mercedes-Benz S-Class.

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“We came to the strong conclusion that the sales chances for the Mercedes brand are much stronger than those for Maybach,” Daimler CEO Dieter Zetsche said in an interview with the Frankfurter Allgemeine Zeitung.


Daimler Raises Questions About Maybach’s Future

Long-troubled luxury brand “under review.”

by on Jan.10, 2011

The original, pre-War Maybach Zeppelin was the first V12-powered German car. The 2010 Maybach Zeppelin has gained little traction with the luxury market.

Daimler AG plans to put the ultra-luxury Maybach brand under review and should have a decision on its future this year, Daimler Chairman Dieter Zetsche told during an interview at the North American International Auto Show.

Originally envisioned as a German alternative to ultra-premium brands Rolls-Royce and Bentley, Maybach has failed to generate much sales volume despite a steady effort to add or update products, such as the original M57 and newer Maybach Zeppelin.

Maybach have never reached the levels Daimler had predicted when the brand was launched in late 2002.  Sales fell again in the U.S. last year, and the company now sells but a fraction of its original target.  Daimler officials have, until recently, defended the brand, insisting they were still able to make money on Maybach, but with its now aging line-up needing a significant refreshing sources tell the economic situation has changed – and not for the better.

When he asked if Daimler might have to reconsider Maybach’s future, Zetsche said, “We are looking at that,” adding he expected to make a decision on the luxury brand’s future this year.  “We just have to decide,” he said.


Updated Maybach to debut at Beijing Auto Show

Daimler Ups the Ante in China.

by on Apr.16, 2010

Though Daimler has tweaked the look with updates like the Zeppelin, there's been no major remake of the Maybach sedans since their 2002 launch.

Daimler AG plans to unveil an updated version of its big Maybach ultra-luxury sedan at the Beijing Auto Show later this month, Daimler Chief executive Dieter Zetsche revealed.

Cornered by irate shareholder during the company’s annual meeting in Berlin, Zetsche denied the suggestion that Maybach was a failure – or that it has even lost money. The fact, he claimed, is that every Maybach makes a “good contribution” to the Daimler’s bottom line.  An updated version of the Maybach, which gets the first really significant facelift since the brand’s 2002 launch, will make its debut at the Beijing auto show, said Zetsche.

While the U.S. remains Mercedes’ single most important market, the appearance of the Maybach in Beijing indicates just how important China has become to Daimler. The belief inside the company is that China and other emerging markets, such as Brazil and India, are the future.

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China, in fact, is becoming the most important market for the S- Class, which is traditionally Daimler AG’s most expensive sedan – other than the extremely low-volume Maybach — and  the car line that makes more money for Daimler than any another other single vehicle in the Mercedes  line-up.


Sneak Peek: Maybach Zeppelin

Maybach hopes timing isn't everything.

by on Mar.04, 2009

Maybach Zeppelin: Is timing everything in a weak luxury market?

Daimler's Maybach Zeppelin: Is timing everything in a weak or collapsed luxury market?

Timing is everything, or so it’s been said, so one has to question the arrival, at this year’s Geneva Motor Show, of the new Maybach Zeppelin.

Harkening back to the classic sedan the original Maybach Motors sold in the years before the Second World War, the new sedan is as lavish – and about as expensive – as anything else on the road today. Unfortunately for the automaker’s parent, Daimler AG, luxury car sales have been hurt as badly as more mainstream products, during the current, global recession. And, so, the launch of the Zeppelin raises, for some, as many questions as answers about a brand whose demise has been repeatedly sounded, in recent years.

Daimler launched the reborn Maybach marque, in 2003, as a way to attract even more affluent buyers than those opting for its Mercedes-Benz brand – and to provide an alternative to traditional ultra-luxury nameplates, such as Rolls-Royce and Bentley. But sales have so far run at just a fraction of the rate originally forecast.