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Mercedes Goes to Extremes With Maybach G650 Landaulet

Too bad you can’t have one (unless you’ve got a home abroad).

by on Feb.13, 2017

The new 2018 Mercedes-Maybach G650 Landaulet: the latest in luxury off-roading.

What happens when you go to the extremes twice over in one mud-chewing machine? That’s what Daimler has in mind with the new Mercedes-Maybach G650 Landaulet.

Start out with the German maker’s most rugged off-roader, the fabled G-wagen, outfit it with a 630-horsepower V-12, and then load it up with the sort of exotic luxury features you’d expect to find in a more mundane Mercedes-Maybach S600 Pullman.

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The open-top Landaulet becomes the fifth model in the reborn Maybach brand – not including the Vision 6 concept car unveiled last summer. Unfortunately for Americans, even if you’ve got deep enough pockets, you won’t be able to order one State-side. You’ll have to check with Mercedes to see what other country it’s going to be available in when the G650 rolls out later this year. (more…)

AMG, Maybach, Buoying Mercedes as it Takes Global Luxury Lead

Is an all-electric AMG in the cards?

by on Jan.16, 2017

The Mercedes-AMG GT R takes on winter's worst in the latest expansion of the Forza racing game.

Once rare, Daimler’s AMG division seems intent on turning out high-performance versions of just about every possible Mercedes-Benz model – sometimes two or more, as it demonstrated at the Detroit Auto Show with the launch of several new Mercedes-AMG GT variants.

The latest AMG models are not just faster than ever, they’re flying out of showrooms at a record pace, with little indication of any slowdown in sight as the brand that began in a German garage marks its 50th anniversary.

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AMG isn’t the only brand-within-a-brand success story for Daimler. If anything, however, Maybach may be an even bigger surprise, having come back from the dead just two years ago as the marque for Mercedes’ most exclusive models. The reincarnated brand is now selling more cars in China each month than it did worldwide in its previous life.


Vision Mercedes-Maybach 6 Looks Back at the Future

Massive coupe offers hint of new life for ultra-premium brand.

by on Aug.19, 2016

That hood seems to stretch to the horizon - which is surprising for an electric vehicle.

Mercedes is going forward into the past with the retro-futuristic concept it has unveiled ahead of the annual Pebble Beach Concours d’Elegance.

At a full 18.5 feet, and painted in a vibrant, eye-catching red, the Vision Mercedes-Maybach 6 is almost certain to be one of the stand-outs among a collection of show cars assembled for the classic car show. And while there are no plans to put the boast-tailed coupe into production, Mercedes officials hint it could influence models as the maker presses further into the ultra-luxury market.

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While the maker bridles at the term, “retro,” there is no question the Vision Mercedes-Maybach 6 delves into the brand’s past for its inspiration, said Davis Lee, the senior designer who gets credit for the concept. “Fundamental beauty never changes,” he told, adding that, “This is very true” to Mercedes’ history.


Mercedes-Maybach Pullman Ups the Luxury Quotient

At more than 21 feet and $570,000, the ultra-premium limousine targets the world’s most exclusive buyers.

by on Feb.18, 2015

The new Mercedes-Maybach Pullman, set to make its official debut at the upcoming Geneva Motor Show, boasts some impressive numbers.

For those who don’t think the new Mercedes-Maybach S600 is quite luxurious enough, the German maker is rolling out an even more exclusive model, just in time to celebrate the 50th anniversary of one of Mercedes’ most elite products ever.

The new Mercedes-Maybach Pullman, set to make its official debut at the upcoming Geneva Motor Show, boasts some impressive numbers. For one thing, it measures a full 6.50 meters – or 21.3 feet for the metrically challenged, with the wheelbase coming in at 14.5 feet.

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And even if you have a garage big enough to handle it, the price tag might give you pause, starting at 500,000 Euros, or $566,922. Add some armor and a bit of customized detailing and you could be pressing upwards of $1 million. That puts the new Pullman into the same league as the other members of the ultra-premium automotive markets, Rolls-Royce and Bentley. Oh, and to put things into perspective, the Pullman is about 18 inches longer than the Rolls Phantom. (more…)

Mercedes-Maybach Sets $190k Price Tag for S600; Hints at SUV to Come

An option for customers to “step up.”

by on Jan.16, 2015

The new Mercedes-Maybach S600.

With sales of its new super-premium line set to begin barely three months from now, Daimler AG has announced a price tag of $189,350 for the new Mercedes-Maybach S600.

The maker’s new sub-brand is looking at other options to flesh out its line-up, with Daimler CEO Dieter Zetsche telling British publication Auto Express that a super-premium SUV is “most likely” going to follow.

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It would join a small but growing list of ultra-expensive sport-utility vehicles, Bentley this week confirming it will call its upcoming ute the Bentayga when it reaches market later this year. Maserati, meanwhile, will launch the new Levante for the 2016 model-year, while Rolls-Royce is reportedly looking at an SUV of its own.


Maybach Makes an Unexpected Return

How a once-abandoned brand name came back to life.

by on Nov.20, 2014

Mercedes-Benz introduced its ultra-exclusive S600 in Los Angeles yesterday with a bit of a surprise: it's the Mercedes-Maybach S600.

It is Los Angeles, so there’s always an opportunity to reinvent yourself. Just ask Mercedes-Benz which used the L.A. Auto Show this week to unexpectedly bring the once-abandoned Maybach brand name back to life.

Named for Wilhelm Maybach, a partner of Daimler AG founder Gottfried Daimler, the Maybach name graced a line of ultra-exclusive automobiles, such as the Maybach M57. But in 2011 slow sales led the company to announce it would kill off the brand.

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Mercedes wasn’t about to abandon the market’s most elite buyers, though. It planned a stretched and upgraded version of the elite S-Class, which was originally set to be called the Mercedes-Benz S600 Pullman. But in a surprise move, it has decided to call the new model the Mercedes-Maybach S600. (more…)

Daimler Will Kill Maybach Brand

Luxury marque has never gained traction.

by on Nov.28, 2011

The original, pre-War Maybach Zeppelin was the first V12-powered German car. The new Maybach Zeppelin gained little traction with the luxury market.

The long-struggling Maybach brand will soon be euthanized – though few will likely notice considering the German luxury maker’s continually weak performance.

Parent Daimler AG has finally given up on the marque which was originally conceived as an all-new alternative to better-known Bentley and Rolls-Royce – future efforts focusing on a new, high-line version of the Mercedes-Benz S-Class.

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“We came to the strong conclusion that the sales chances for the Mercedes brand are much stronger than those for Maybach,” Daimler CEO Dieter Zetsche said in an interview with the Frankfurter Allgemeine Zeitung.


Daimler Raises Questions About Maybach’s Future

Long-troubled luxury brand “under review.”

by on Jan.10, 2011

The original, pre-War Maybach Zeppelin was the first V12-powered German car. The 2010 Maybach Zeppelin has gained little traction with the luxury market.

Daimler AG plans to put the ultra-luxury Maybach brand under review and should have a decision on its future this year, Daimler Chairman Dieter Zetsche told during an interview at the North American International Auto Show.

Originally envisioned as a German alternative to ultra-premium brands Rolls-Royce and Bentley, Maybach has failed to generate much sales volume despite a steady effort to add or update products, such as the original M57 and newer Maybach Zeppelin.

Maybach have never reached the levels Daimler had predicted when the brand was launched in late 2002.  Sales fell again in the U.S. last year, and the company now sells but a fraction of its original target.  Daimler officials have, until recently, defended the brand, insisting they were still able to make money on Maybach, but with its now aging line-up needing a significant refreshing sources tell the economic situation has changed – and not for the better.

When he asked if Daimler might have to reconsider Maybach’s future, Zetsche said, “We are looking at that,” adding he expected to make a decision on the luxury brand’s future this year.  “We just have to decide,” he said.