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First Drive: 2010 Maybach Zeppelin

For $500,000 you can smell as sweet as a rose.

by on Oct.14, 2009

There'll only be 100 copies made of the 2010 Maybach Zeppelin, which will cost between $450,000 and $605,000.

The Maybach Zeppelin will cost between $450,000 and $605,500. The crystal perfume atomizer is standard, but the iPod cable isn't.

The rich, it’s often said, are different from you and me.  That goes for their cars, as well.  How do you justify spending half a million dollars for an automobile?  Is it the exclusivity?  The unique features?  The cavernous cabins, the horsepower…or something else entirely?

The folks at Maybach have, at various times, argued “all of the above,” when justifying the price tag on their various models, which start at $358,000 for the “base” Maybach 57 sedan, and run all the way up to $1.4 million for the Landaulet, the most exclusive offering for this most exclusive of brands. Now, they’re adding the 2010 Zeppelin, which is just going into a limited production run.

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To get a better sense of the marque’s appeal, we headed over to the lush French Cote d’Azure to spend a few days at the Chateau Saint Martin with an assembly of current and former Maybach owners, and to get a chance to drive the brand’s newest offering.