Over the past year through August, GM’s consideration among new cars shoppers ranged from 10-12%, according to market research from CNW. This means that among so-called new car intenders, GM vehicles appeared among the Top Three on shopping lists about 12% of the time.
However, the 60-Day Guarantee announced in the middle of last month caused a big increase in consideration, which resulted in taking GM’s shopping list position into the Top Three, and in many cases the Top Two brands being considered.
After the initial success came a slow decrease in consideration, which CNW says is normal for any new marketing effort except for rare campaigns.
Nonetheless, CNW claims that GM won the month.