Automakers are counting on strong new-vehicle sales over the Memorial Day holiday weekend to give May sales the boost needed for a moderate increase over 2015 results, according to a monthly sales forecast developed jointly by J.D. Power and LMC Automotive.
New-vehicle retail sales in May are expected to increase by a modest 2% from a year ago on a selling-day adjusted basis, but the actual sales totals will drop year over year, according to the forecast.
The final figures for the month will depend on the Memorial Day weekend, which historically is one of the best sales weekends of the year at car dealerships across the country, Power’s analysts noted. However, there are two fewer selling days than there were in 2015 when strong sales in May led to strong sales through the summer and fall. (more…)