Once one of the dominant players in the luxury market, Lincoln is today little more than an automotive afterthought for most upscale buyers. But the Ford marque hopes to begin what will admittedly be a lengthy turnaround with the introduction of the new MKZ sedan.
Unveiled in concept form at the Detroit Auto Show, last January, Lincoln will give potential buyers a first look at the production MKZ when the New York Auto Show opens later this week. It will also be querying potential buyers about the sort of services they’d like that might help set Lincoln apart from other up-market brands like Lexus, Mercedes-Benz and Cadillac.
The new MKZ “defines the future of Lincoln,” said the brand’s chief designer Max Woolf, during a sneak preview for automotive media prior to the official opening of the 2012 NY Auto Show.