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Lincoln Turnaround Riding on Success of New MKZ

"Date Night," anniversaries and a 24/7 concierge.

by on Apr.03, 2012

The production version of the 2013 Lincoln MKZ makes an appearance ahead of the NY Auto Show.

Once one of the dominant players in the luxury market, Lincoln is today little more than an automotive afterthought for most upscale buyers.  But the Ford marque hopes to begin what will admittedly be a lengthy turnaround with the introduction of the new MKZ sedan.

Unveiled in concept form at the Detroit Auto Show, last January, Lincoln will give potential buyers a first look at the production MKZ when the New York Auto Show opens later this week.  It will also be querying potential buyers about the sort of services they’d like that might help set Lincoln apart from other up-market brands like Lexus, Mercedes-Benz and Cadillac.

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The new MKZ “defines the future of Lincoln,” said the brand’s chief designer Max Woolf, during a sneak preview for automotive media prior to the official opening of the 2012 NY Auto Show.


First Look: Lincoln MKZ Concept

The eagle spreads its wings.

by on Jan.10, 2012

A concept version of the new Lincoln MKZ debuts in Detroit prior to its official launch mid-year.

Can this eagle spread its wings for Lincoln?

Once one of the dominant brands in the huge U.S. luxury market, Lincoln is little more than an after-thought for most of today’s buyers, trailing far behind dominant marques like BMW, Mercedes-Benz and Lexus – never mind its long-time domestic rival, Cadillac.

But Ford Motor Co. is hoping to put its high-line brand back on the radar screen with the upcoming launch of an all-new MKZ sedan – which debuted in concept form at the 2012 North American International Auto Show this week.

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Like the production version, which will be revealed in a couple months, the MKZ prototype is a dramatic and transformational vehicle that abandons many of the familiar Lincoln cues, starting with the marque’s familiar waterfall grille. Instead, it offers a distinctive shape literally topped by an industry-first convertible glass roof. The overall look, suggests designer Max Woolf, was inspired by an eagle spreading its wings.


Updated MKS, MKT Only Begin Lincoln Makeover

Real change comes in January with next-gen Lincoln MKZ.

by on Nov.18, 2011

The transformation of Lincoln design gets underway with the LA unveiling of the 2013 MKS.

Hoping to turn its long-lagging Lincoln brand into a serious luxury contender, the upscale Ford division brought two important updates to the L.A. Auto Show that mark what officials call “truly the beginning” of Lincoln’s transformation.

The updates to the 2013 Lincoln MKS and MKT are relatively modest, with the sedan and crossover getting updates fascias and grilles, new wheels and modest improvements in performance and fuel economy. They’re also getting the updated versions of the MyLincolnTouch systems designed to address criticism of the infotainment technology.

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But company officials confirmed that the big news for Lincoln won’t be revealed until January at the North American International Auto Show. has learned that the centerpiece will be an all-new version of the Lincoln MKZ. The brand’s entry-luxury sedan will get an all-new look showcasing Lincoln’s new design language.  And, among other things, Lincoln will abandon its well-known “waterfall” grille.  The maker is also working on an all-glass roof that can operate like a convertible top, as well.

“This is truly marking the beginning” for Lincoln’s design renaissance, said Max Wolff, the brand’s chief designer, following the debut of the new MKS and MKT models.