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Posts Tagged ‘maven’

Car, Ride-Sharing Services Won’t Crimp New Car Sales

Americans still see vehicle ownership as safer, more reliable.

by on Mar.11, 2016

Ride-sharing services require a customer to call for service using a smartphon app.

Despite offering motorists an alternative to traditional vehicle ownership, a new study contends that ride- and car-sharing services such as Uber, Lyft and Turo won’t hurt new car sales.

That has become a critical worry for automakers around the world, with some analysts predicting a sharp increase in the number of people who will rely on those services to get around on a day-to-day basis. Nearly 6 million people worldwide already use car- and ride-sharing, a figure predicted to more than quintuple over the next five years.

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But despite that growth, these services will have “limited impact on current or future vehicle ownership,” according to a new study by Kelley Blue Box.

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GM Launches New Car-Sharing Service Maven

Move follows big investments in ride-sharing firms Lyft, Sidecar.

by on Jan.21, 2016

A motorist uses a smartphone to line-up a short-term rental from the new Maven service.

General Motors apparently hopes to become an industry maven when it comes to alternative mobility programs. After investing in two ride-sharing services, Lyft and Sidecar, this month, the Detroit automaker says it will start a new car-sharing company called Maven – a Yiddish word for “expert.”

GM is just one of a growing number of automakers who are looking for alternative ways to appeal to potential customers at a time when younger consumers seem less interested in owning a vehicle. Both Daimler AG’s Mercedes-Benz brand and Ford Motor Co. are making similar forays, Ford CEO Mark Fields saying his goal is to transform the smaller Detroit maker into a “mobility” company.

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“With the launch of our car-sharing service through Maven, the strategic alliance with ride-sharing company Lyft, and building on our decades of leadership in vehicle connectivity through OnStar, we are uniquely positioned to provide the personalized mobility services our customers expect today and in the future,” GM President Dan Ammann said.

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