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Maserati Plans to Cap Global Sales at 75,000

Italian marque hopes to keep demand strong by limiting availability.

by on Jul.18, 2014

The twin turbochargers feeding the 410 horsepower 3.0 liter V6 ensures the Maserati Ghibli is more than just pretty curves and strong sales show it.

Following in the footsteps of its Fiat stablemate, Ferrari, Maserati plans to limit global sales to 75,000 vehicles. However, in this case, the cart may be before the horse, as Maserati isn’t expected to reach that mark until 2018.

Ferrari famously capped sales at 7,000 units last year. Maserati sold about 15,400 cars last year and expects to see that number double this year on the strength of the new Ghibli and redesigned Quattroporte. And it had one of the hands-down favorites at the 2014 Geneva Motor Show with its Alfieri Coupe Concept, which is now slated to be in production in 2016.

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It will join the brand’s first-ever SUV, the Levante, which shares the basic underpinnings of the popular Jeep Grand Cherokee – but which will draw power from a Ferrari-derived powertrain. (more…)

Maserati, Alfa Romeo to Get a Flood of New Products

Two Italian brands stand to score big under Fiat Chrysler 5-year plan.

by on May.07, 2014

A production version of the Maserati Alfieri Coupe Concept should reach market in 2016.

It’s been a frustratingly long wait for fans of Italy’s Alfa Romeo, two decades of hints and promises that the brand was finally heading back to the U.S. market followed by repeated delays – Alfa only showing off its new 4C sports car at last month’s New York Auto Show.

While Maserati fans have had a little more to cheer about, the upscale brand has only just begun to show its potential with recent product launches like the new Ghibli and redesigned Quattroporte.

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But the two marques seem destined to have a much brighter, product-rich future. At this week’s day-long strategy session, officials from Fiat Chrysler Automobiles outlined plans that could see a flood of new products roll into showrooms for both Maserati and Alfa. In fact, the latter maker is set to benefit from a newly unveiled “skunk works program” that is expected to yield a full eight new models by 2018.

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Fiat Chrysler Hopes to Boost Global Production by 25%

CEO Marchionne aiming for 6 mil target by 2018.

by on Apr.02, 2014

FCA CEO Sergio Marchionne has big plans in mind for the newly-merged company.

Automakers often talk about economies of scale – a moving target in an industry where industry giants like Toyota Motor Co., General Motors and Volkswagen AG are all shooting to reach 10 million annual sales during the next year or so.

By comparison, Fiat Chrysler Automobiles is little more than an also-ran, with a total worldwide sales volume of “just” 4.4 million vehicles last year, and a goal of 4.6 million in 2014. But with the company’s formal merger of its U.S. and Italian operations now complete, CEO Sergio Marchionne has some big aspirations.  He is targeting a nearly 25% increase in production over the next four years.

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“By 2018, Fiat will be able to make more than 6 million cars,” Marchionne said after a shareholders’ meeting in Turin, where the Fiat side of the company is headquartered. “I don’t want to give any details of the plan, but we are going in that direction.”

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Maserati Hints at Future with 2+2 Alfieri Concept

Ready to take on the Jaguar F-Type?

by on Mar.04, 2014

Maserati isn't quite ready to commit to building the Alfieri 2+2, but "we'll work our asses off to get it done," says its CEO.

Work your way through the endless news conferences that marked the opening day of the Geneva Motor Show and you likely heard some of the same breathless adjectives used over and over again, “revolutionary” being one of the most common. Surprisingly, it wasn’t part of the vocabulary at a stand where it likely best applied.

Even among the jaded journalists packing Geneva’s PALExpo conference center there was a noticeable gasp when Maserati rolled out its new Alfieri concept vehicle. The striking yet subtle sculpting of the 2+2 hatchback is, for many observers, one of the highlights of a strong show.

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There had been rumors circulating for days that the Italian maker might reveal a car that had come to be described as a “Jaguar F-Type-fighter.” While Maserati officials contend the two play in somewhat different market segments, a production version of the Alfieri would come as close as anything on the market to matching the sinfully sensuous shape of the soon-to-launch Jaguar F-Type Coupe. (more…)

Maserati May Go Head-to-Head with Jaguar F-Type

Debut one of the big secrets at Geneva Motor Show.

by on Mar.03, 2014

What surprise does Maserati have in store?

Little Maserati is likely to have some big news coming out of Geneva this week – and we’re not talking about the debut of the Quattroporte Ermenegildo Zegna Limited Edition. Yes, okay, there will likely be more than enough buyers to snap up that special model, of which just 100 will be made, marking the Italian marques 100th anniversary – but the reason we expect to be fighting for space at the Geneva Motor Show preview is the anticipation that Maserati is ready to reveal its answer to the hot-selling Jaguar F-Type.

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That would be perfectly in line with the Italian maker’s growing ambitions – and fast-expanding line-up, which recently saw the launch of the all-new Ghibli and a new version of the Quattroporte coupe.

For its part, Maserati isn’t saying much more than is needed to whet everyone’s appetite, hinging that there will be “the much talked about unveiling of a new concept car outlining the Maseratis of the next 100 years.”

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Sales Soaring, Maserati Shakes Up Management

Two Chrysler executives tabbed to foster Marchionne’s growth plan.

by on Nov.12, 2013

Maserati is on a roll, but added two Chrysler executives to ensure the good times continue.

It’s anything but unusual for an automaker to shake up its management ranks when sales start to stumble. In the case of Maserati SpA, however, the maker is re-ordering its executive ranks just as sales begin to take off after years of lagging the luxury pack.

Maserati set a new all-time sales record of 623 units in October, nearly tripling the North American sales total for the same month last year. The introduction of the Quattroporte S Q4, the first all-wheel-drive car to be offered by Maserati, helped increase sales by more than 186% compared with the year-ago period.

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Overall, Maserati’s North American sales are up 29% year-to-date. In addition, Maserati has already sold more vehicles in 10 months in the U.S. than it sold in all of 2012. (more…)

Fiat Takes $1.5 Bil Gamble as it Preps Launch of Maserati SUV in Turin

Jeep-based ute was originally planned for US production.

by on Sep.05, 2013

The Maserati Levante will use the Jeep Grand Cherokee platform and a Ferrari engine.

In what it described as a major gamble, Fiat will go ahead with an investment of 1 billion euros – about $1.5 billion — in its flagship Mirafiori plant in Turin, Italy to assemble a Maserati sport-utility vehicle in a factory where work rules have been a major point of contention between the company and a key union.

The Italian partner of Detroit-based Chrysler has been threatening to shift production, indeed, even its headquarters, out of Italy if it didn’t get the sort of concessions needed to make it more competitive. CEO Sergio Marchionne is still dropping broad hints that Fiat’s corporate offices may be moved to the U.S.

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But the maker is going ahead with plans to produce the new Maserati Levante – originally known as the Kubang – in Turin, “despite the current economic and political uncertainties,” Marchionne revealed in a letter sent to the Mirafiori plant’s employees.

“Every organization and its people face important moments. Moments when it is necessary to take courageous decisions, even though the normal prudence and logic might suggest waiting.  Today is one of those moments,” Marchionne wrote.

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First Look: 2014 Maserati Ghibli

Critical new offering debuting in Shanghai.

by on Apr.09, 2013

Maserati will reveal the 2014 Ghibli in Shanghai.

With the last of the big global car shows approaching fast, we’re getting teasers covering a wide range of products set to debut at the 2013 Shanghai Motor Show – and one of the more important, certainly from a brand standpoint, is the promised debut of the 2014 Maserati Ghibli.

Basically a “Baby Quattroporte,” the Ghibli is promised to become the highest-volume model in the Italian maker’s line-up and is expected to be the car of choice for those who want four-door functionality without the performance and handling trade-offs of the bigger sedan.

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Laying it out in simple form, Maserati says, “The Ghibli will have a sportier character compared to the larger Quattroporte, launched at the beginning of this year. The Ghibli will be available with two turbocharged 3.0-litre V6 engines, an eight-speed automatic transmission and both rear-wheel drive and the new “Q4″ all-wheel drive system.

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Maserati Betting on Larger, Faster Quattroporte

New line-up could bring Italian maker into luxury mainstream.

by on Jan.16, 2013

Maserati's new Quattroporte is longer, lower and faster than the outgoing model.

It’s one of those brand names seemingly everyone knows but few luxury buyers ever consider, a conundrum that Maserati has barely survived.  But with this week’s launch of a completely redesigned Quattroporte flagship at the North American International Auto Show – and more products to come – the Italian maker hopes to take a giant step closer to the automotive mainstream.

The outgoing Quattroporte – Italian for “four doors” – has always won raves for its svelte and seductive design. But it was something of a “tweener,” a vehicle not quite big enough to effectively compete with the products it was targeting, such as the BMW 7-Series.

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And despite the ambitious expectations of Maserati and its parent, Fiat SpA, the sedan came nowhere close to what was needed from a business case scenario.

“Three years ago, I though the lights were going to be turned out,” said Rob Allan, the maker’s U.S. product planner.

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First Look: 2013 Maserati Quattroporte

Official unveiling confirmed for Detroit Auto Show.

by on Nov.06, 2012

The look is familiar but there are plenty of changes on the 2013 Maserati Quattroporte.

One thing you can say about Maserati, the Italian maker is nothing if not ambitious.  After years of struggling to gain ground against more established luxury brands like Ferrari, Mercedes-Benz, BMW and even Jaguar, it is targeting some absolutely huge growth targets for mid-decade. And to get there, the maker is planning to roll out an assortment of new and updated products that range from an updated Quattroporte sedan to an all-new luxury SUV.

We’ll get a first sense of what’s in store, it turns out, during the upcoming Detroit Auto Show, Maserati today confirming that the next-generation Quattroporte will make its debut at the annual Motor City show.

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In an advance release that included these first images, the maker suggests the redesign “reinterprets the design features of classic Maseratis in a contemporary design language. Its style was born out of the guiding design principles of Maserati: harmony of shapes, dynamism of lines, Italian elegance.”

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