Posts Tagged ‘maserati news’
Critical new offering debuting in Shanghai.
by Paul A. Eisenstein on Apr.09, 2013

Maserati will reveal the 2014 Ghibli in Shanghai.
With the last of the big global car shows approaching fast, we’re getting teasers covering a wide range of products set to debut at the 2013 Shanghai Motor Show – and one of the more important, certainly from a brand standpoint, is the promised debut of the 2014 Maserati Ghibli.
Basically a “Baby Quattroporte,” the Ghibli is promised to become the highest-volume model in the Italian maker’s line-up and is expected to be the car of choice for those who want four-door functionality without the performance and handling trade-offs of the bigger sedan.

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Laying it out in simple form, Maserati says, “The Ghibli will have a sportier character compared to the larger Quattroporte, launched at the beginning of this year. The Ghibli will be available with two turbocharged 3.0-litre V6 engines, an eight-speed automatic transmission and both rear-wheel drive and the new “Q4″ all-wheel drive system.
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Tags: 2013 shangai auto show, 2013 shanghai motor show, Maserati, auto news, car news, italian sports car, maserati ghibli, maserati news, maserati quattroporte, maserati shanghai, paul a. eisenstein, paul eisenstein, thedetroitbureau
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New line-up could bring Italian maker into luxury mainstream.
by Paul A. Eisenstein on Jan.16, 2013

Maserati's new Quattroporte is longer, lower and faster than the outgoing model.
It’s one of those brand names seemingly everyone knows but few luxury buyers ever consider, a conundrum that Maserati has barely survived. But with this week’s launch of a completely redesigned Quattroporte flagship at the North American International Auto Show – and more products to come – the Italian maker hopes to take a giant step closer to the automotive mainstream.
The outgoing Quattroporte – Italian for “four doors” – has always won raves for its svelte and seductive design. But it was something of a “tweener,” a vehicle not quite big enough to effectively compete with the products it was targeting, such as the BMW 7-Series.

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And despite the ambitious expectations of Maserati and its parent, Fiat SpA, the sedan came nowhere close to what was needed from a business case scenario.
“Three years ago, I though the lights were going to be turned out,” said Rob Allan, the maker’s U.S. product planner.
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Tags: 2013 north american international auto show, auto news, car news, maserati Kubang, maserati detroit auto show, maserati ghibli, maserati levante, maserati news, maserati quattroporte, maserati suv, paul a. eisenstein, paul eisenstein, thedetroitbureau
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Official unveiling confirmed for Detroit Auto Show.
by Paul A. Eisenstein on Nov.06, 2012

The look is familiar but there are plenty of changes on the 2013 Maserati Quattroporte.
One thing you can say about Maserati, the Italian maker is nothing if not ambitious. After years of struggling to gain ground against more established luxury brands like Ferrari, Mercedes-Benz, BMW and even Jaguar, it is targeting some absolutely huge growth targets for mid-decade. And to get there, the maker is planning to roll out an assortment of new and updated products that range from an updated Quattroporte sedan to an all-new luxury SUV.
We’ll get a first sense of what’s in store, it turns out, during the upcoming Detroit Auto Show, Maserati today confirming that the next-generation Quattroporte will make its debut at the annual Motor City show.

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In an advance release that included these first images, the maker suggests the redesign “reinterprets the design features of classic Maseratis in a contemporary design language. Its style was born out of the guiding design principles of Maserati: harmony of shapes, dynamism of lines, Italian elegance.”
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Tags: 2013 detroit auto show, 2013 maserati quattroporte, Sergio Marchionne, auto news, car news, maserati Kubang, maserati detroit auto show, maserati news, maserati quattroported, maserati reviews, maserati sedan, maserati suv, north american international auto show, paul a. eisenstein, paul eisenstein, thedetroitbureau
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New driveSRT website promotes upcoming launch.
by Joseph Szczesny on Feb.29, 2012

This tease of the new Dodge Viper also introduces the sports car's new logo.
The Chrysler Group has confirmed the all new Viper will be unleashed for the first time in the Big Apple, normally not the place one might expect to be driving a high-performance sports car. But the reborn Dodge sports car will reappear during a press event at the New York Auto Show in early April.
In anticipation of the upcoming Viper reveal in New York, the Chrysler Group’s Street and Racing Technology brand has launched a revamped “driveSRT.com” website to help show off its vehicles, which
are designed and built by the Chrysler Group’s in-house performance division.

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“We’re excited to bring the newly redesigned driveSRT.com to life,” said RalphGilles, the SRT president. “The new site not only offers more exclusive content but it also provides unique ways to connect and stay connected with many enthusiasts groups that we’re building the new SRT brand around,” he added.
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Tags: 2013 dodge viper, 2013 new york auto show, Dodge Viper, NY international auto show, auto news, car news, chrysler news, chrysler viper, dodge news, dodge viper new york auto show, fiat news, joe szczesny, maserati news, ralph gilles, thedetroitbureau, viper maserati
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More power, updated looks.
by Paul A. Eisenstein on Feb.20, 2012

Maserati will unveil the GranTurismo Sport in Geneva.
It’s been a good couple of years for Maserati, the Modenese maker finally getting some traction as it prepares for a wave of new products that could finally position it as a serious global luxury contender.
Among the new models on the horizon are a replacement for the flagship Quattroportes, as well as downsized version of the four-door nicknamed the “Baby” Quattroporte. There’ll also be the Italian maker’s first crossover-utility vehicle – built in the U.S. and based on the Jeep Grand Cherokee, albeit powered by a Ferrari drivetrain.

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But the roll-out gets a kick-off at the upcoming Geneva Motor Show with the introduction of an updated Maserati GranTurismo. Dubbed the GranTurismo Sport, it will replace the Maserati GranTurismo S.
There are a number of attractive visual updates, starting with a new fascia and revised grille, which is now surrounded by larger air intakes. The headlamps go LED – as do the darkened taillamps. The revised interior, meanwhile, features an updated sport steering wheel and seats.

The Sport package features a new front fascia, bigger intakes, revised lamps and lots more power.
But the big news is easier to feel than see, the GranTurismo Sport getting a beefed-up version of the old S-edition’s 4.7-liter V-8. That translates into 460 horsepower, 26 more than before.
Maserati isn’t talking price or on-sale date, though we’d expect to see the new GranTurismo Sport reach U.S. showrooms soon after the Geneva Motor Show.
The GranTurismo, incidentally, is now in its fifth year. Though the design still looks surprisingly fresh, an all-new coupe is reportedly also in the works and likely will show up by around 2014.
Tags: 2013 Maserati granturismo sport, Maserati, Maserati GranTurismo, auto news, car news, italian sports cars, maserati news, maserati quattroporte, maserati suv, paul a. eisenstein, paul eisenstein, thedetroitbureau
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First luxury ute for Italian maker shares Jeep Grand Cherokee platform.
by Paul A. Eisenstein on Sep.14, 2011

Maserati's Kubang Concept is expected to go into production next year.
It may sport the Italian automaker’s familiar trident logo on the oversized grille, but Maserati’s first sport-utility vehicle will be Made in Detroit, Fiat/Chrysler CEO Sergio Marchionne confirmed during a preview at the Frankfurt Motor Show.
Officially a concept, Maserati officials make no secret of their desire to get the new model into their showrooms as quickly as possible. It will share the same underlying platform as the current Jeep Grand Cherokee but feature more sporty tuning and higher-line features that are expected to better fit the expectations of Maserati buyers.

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The final version “will unmistakably be Maserati: style, engine, suspensions, brakes, handling and performance,” Maserati officials stressed.
A production version of the long-awaited Maserati Kubang will become the latest in a growing list of high-lux SUVs – a list which includes the Porsche Cayenne and will likely be followed by a Bentley sport-ute. Kubang is expected to become the single best-seller in Maserati ‘s U.S. line-up, company officials say.
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Tags: Fiat-Chrysler, Frankfurt Motor Show, Jeep Grand Cherokee, auto news, car news, chrysler news, fiat news, jeep news, maserati Kubang, maserati frankfurt, maserati jeep, maserati news, maserati suv, paul a. eisenstein, paul eisenstein, thedetroitbureau
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Unveiling at Frankfurt - two other products may also debut.
by Paul A. Eisenstein on Aug.05, 2011

Maserati aims to grow global sales nearly tenfold.
Maserati is expected to pull the wraps off its eagerly awaited SUV at the upcoming Frankfurt Motor Show, several well-placed sources have confirmed, while there are reports the Italian automaker might also reveal two new sedans, as well.
The three models are key pieces in the grand expansion that is planned for Fiat’s luxury subsidiary, which is looking to boost its global sales volume almost tenfold in the coming years.
The sport-utility vehicle, in particular, reveals the significant changes underway not only at Maserati but throughout the Fiat empire. The new model will share its underpinnings with the latest-generation Jeep Grand Cherokee, and will roll off the same assembly line along the Detroit riverfront.

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Under terms of the 2009 bailout of Chrysler, Fiat took a 20% stake in the U.S. maker – which it expects to steadily expand to a 70% share within the next couple years. A recent shake-up effectively consolidated the management of the trans-Atlantic allies and Sergio Marchionne, who serves as CEO of the two companies, has ordered a consolidation of their product development programs, as well.
Already, a number of U.S.-made products have appeared wearing Lancia and Fiat badges in Europe, including the flagship Lancia Thema, a version of the Chrysler 300.
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Tags: Chrysler-fiat, Frankfurt Motor Show, Sergio Marchionne, auto news, baby quattroporte, car news, chrysler maserati, chrysler news, fiat news, jeep maserati, jeep news, maserati jeep, maserati news, maserati quattroporte, maserati sales, maserati suv, paul a. eisenstein, paul eisenstein, thedetroitbureau
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by Paul A. Eisenstein on Mar.23, 2011

Elegant and aggressive, the Maserati GranTurismo Convertible is the most popular offering the maker has ever brought to the U.S.
During the winter-that-never-ends it doesn’t take much to lure a sun-deprived Detroiter to Florida – especially if someone is waiting there with the keys to a new Maserati GranTurismo Convertible.
Few brands have so much drawing power – or deliver such visual stopping power. And the new GT cabriolet is a worthy addition to Maserati’s long-running line-up.
The look is precisely what you’d expect out of Modena, sinfully curvaceous, with an oversized trident logo set in the 4-seater’s toothy grille. There’s a trend, these days, towards overstyling, with designers apparently being paid for every line and crease they can find room for. Not so the GranTurismo Convertible. It is the automotive equivalent of a Mozart aria, where the loss of a single note – or line – would be deeply missed.

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Appearances can be misleading, however. An initial glance is likely to under-estimate the bulk of this beauty. The GT is actually the largest vehicle in its class, even bigger than such competitors as the BMW 6-Series and the Bentley Continental GT.
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Tags: auto news, car news, convertible reviews, luxury convertibles luxury reviews, maserati convertible, maserati convertible review, maserati gran cabriolet, maserati granturismo convertible, maserati news, maserati review, paul a. eisenstein, paul eisenstein, thedetroitbureau
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Are Fiat and Chrysler blurring the lines a bit too much?
by Paul A. Eisenstein on Mar.02, 2011

No, it's not a Chrysler 300, but the newly reborn Lancia Thema - based on the Chrysler 300.
If American visitors to the Geneva Motor Show get a sense of déjà vu at the Fiat and Lancia stands, that’s no surprise. While they might wear a European badge, a variety of new models are indeed familiar to U.S. motorists – and raise fundamental questions about the alliance between Fiat and its trans-Atlantic partner, Chrysler.
The most notable debut from Lancia at this year’s Geneva show is the Thema, a reborn version of the brand’s flagship, which was discontinued in 1994. While the badge on the grille might be Italian, the rest of the car is a virtually unchanged Chrysler 300, the new version of which has just launched in the U.S. market.
Think of it as, “The first global flagship that combines the best of two worlds,” Lancia officials declared during their press conference.

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The Lancia stand also features the Voyager, also lifted, near whole, from the Chrysler line-up. And the maker is showing a new concept car, the Flavia, which is based on the U.S. 200 sedan. A production version is likely to debut in the coming months.
Over at the Fiat booth, the maker revealed the big Freemont crossover, also pulled from the Chrysler stable. The European version was “developed to meet European needs and expectations,” officials declared to the assembled press core.
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Tags: Chrysler-fiat, Fiat-Chrysler, Geneva Motor Show, Sergio Marchionne, auto news, car news, chrysler lancia, chrysler news, fiat freemont, fiat fremont, fiat news, lancia flavia, lancia news, lancia thema, maserati news, paul a. eisenstein, paul eisenstein, thedetroitbureau
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Still, “room for improvement,” suggests maker’s U.S. boss.
by Paul A. Eisenstein on Feb.04, 2011

Katie Couric lends a hand moving media mogul Barry Diller's Maserati out of a snowdrift in Central Park.
Snowstorms have a decidedly democratic streak, and so, when media mogul Barry Diller found himself stuck in a snowdrift in New York’s Central Park, he got a helping hand from another celeb slogging through the storm, CBS New talking head Katie Couric.
Whether Diller offered Couric a tip – or a ride – is uncertain, but it was likely the latter considering the high demand for the Maserati GranTurismo Convertible he was driving.
After years of struggling to make inroads in the normally luxury-friendly U.S. market, the Italian automaker is finally gaining some traction, with or without Couric’s help. While the overall luxury car market rebounded by 15% last year, Maserati sales jumped 49% — then delivered another 13% increase in January.

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“We had a good year,” suggested an understated Mark McNabb, the industry veteran who signed on as Maserati’s top American executive, last year. The goal going into 2010, he said, was simply to “maintain the pace” with the rest of the luxury market, and perhaps pick up some incremental volume with the launch of the GT Convertible. The new ragtop wildly exceeded expectations.
That’s good news for the nearly century-old maker, which some thought might be forced to abandon U.S. shores, as it had done back in 1990. Back then, Maserati was struggling after years of mis-management under the helm of one-time racer Alessandro de Tomaso, who had taken control in 1975.
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