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Maserati, Alfa Romeo to Get a Flood of New Products

Two Italian brands stand to score big under Fiat Chrysler 5-year plan.

by on May.07, 2014

A production version of the Maserati Alfieri Coupe Concept should reach market in 2016.

It’s been a frustratingly long wait for fans of Italy’s Alfa Romeo, two decades of hints and promises that the brand was finally heading back to the U.S. market followed by repeated delays – Alfa only showing off its new 4C sports car at last month’s New York Auto Show.

While Maserati fans have had a little more to cheer about, the upscale brand has only just begun to show its potential with recent product launches like the new Ghibli and redesigned Quattroporte.

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But the two marques seem destined to have a much brighter, product-rich future. At this week’s day-long strategy session, officials from Fiat Chrysler Automobiles outlined plans that could see a flood of new products roll into showrooms for both Maserati and Alfa. In fact, the latter maker is set to benefit from a newly unveiled “skunk works program” that is expected to yield a full eight new models by 2018.

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Fiat Takes $1.5 Bil Gamble as it Preps Launch of Maserati SUV in Turin

Jeep-based ute was originally planned for US production.

by on Sep.05, 2013

The Maserati Levante will use the Jeep Grand Cherokee platform and a Ferrari engine.

In what it described as a major gamble, Fiat will go ahead with an investment of 1 billion euros – about $1.5 billion — in its flagship Mirafiori plant in Turin, Italy to assemble a Maserati sport-utility vehicle in a factory where work rules have been a major point of contention between the company and a key union.

The Italian partner of Detroit-based Chrysler has been threatening to shift production, indeed, even its headquarters, out of Italy if it didn’t get the sort of concessions needed to make it more competitive. CEO Sergio Marchionne is still dropping broad hints that Fiat’s corporate offices may be moved to the U.S.

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But the maker is going ahead with plans to produce the new Maserati Levante – originally known as the Kubang – in Turin, “despite the current economic and political uncertainties,” Marchionne revealed in a letter sent to the Mirafiori plant’s employees.

“Every organization and its people face important moments. Moments when it is necessary to take courageous decisions, even though the normal prudence and logic might suggest waiting.  Today is one of those moments,” Marchionne wrote.

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Maserati Betting on Larger, Faster Quattroporte

New line-up could bring Italian maker into luxury mainstream.

by on Jan.16, 2013

Maserati's new Quattroporte is longer, lower and faster than the outgoing model.

It’s one of those brand names seemingly everyone knows but few luxury buyers ever consider, a conundrum that Maserati has barely survived.  But with this week’s launch of a completely redesigned Quattroporte flagship at the North American International Auto Show – and more products to come – the Italian maker hopes to take a giant step closer to the automotive mainstream.

The outgoing Quattroporte – Italian for “four doors” – has always won raves for its svelte and seductive design. But it was something of a “tweener,” a vehicle not quite big enough to effectively compete with the products it was targeting, such as the BMW 7-Series.

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And despite the ambitious expectations of Maserati and its parent, Fiat SpA, the sedan came nowhere close to what was needed from a business case scenario.

“Three years ago, I though the lights were going to be turned out,” said Rob Allan, the maker’s U.S. product planner.

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