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Maserati Reveals Detroit-made Kubang SUV

First luxury ute for Italian maker shares Jeep Grand Cherokee platform.

by on Sep.14, 2011

Maserati's Kubang Concept is expected to go into production next year.

It may sport the Italian automaker’s familiar trident logo on the oversized grille, but Maserati’s first sport-utility vehicle will be Made in Detroit, Fiat/Chrysler CEO Sergio Marchionne confirmed during a preview at the Frankfurt Motor Show.

Officially a concept, Maserati officials make no secret of their desire to get the new model into their showrooms as quickly as possible.  It will share the same underlying platform as the current Jeep Grand Cherokee but feature more sporty tuning and higher-line features that are expected to better fit the expectations of Maserati buyers.

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The final version “will unmistakably be Maserati: style, engine, suspensions, brakes, handling and performance,” Maserati officials stressed.

A production version of the long-awaited Maserati Kubang will become the latest in a growing list of high-lux SUVs – a list which includes the Porsche Cayenne and will likely be followed by a Bentley sport-ute.  Kubang is expected to become the single best-seller in Maserati ‘s U.S. line-up, company officials say.


Maserati Ready to Reveal Jeep-Based Luxury SUV

Unveiling at Frankfurt - two other products may also debut.

by on Aug.05, 2011

Maserati aims to grow global sales nearly tenfold.

Maserati is expected to pull the wraps off its eagerly awaited SUV at the upcoming Frankfurt Motor Show, several well-placed sources have confirmed, while there are reports the Italian automaker might also reveal two new sedans, as well.

The three models are key pieces in the grand expansion that is planned for Fiat’s luxury subsidiary, which is looking to boost its global sales volume almost tenfold in the coming years.

The sport-utility vehicle, in particular, reveals the significant changes underway not only at Maserati but throughout the Fiat empire.  The new model will share its underpinnings with the latest-generation Jeep Grand Cherokee, and will roll off the same assembly line along the Detroit riverfront.

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Under terms of the 2009 bailout of Chrysler, Fiat took a 20% stake in the U.S. maker – which it expects to steadily expand to a 70% share within the next couple years.  A recent shake-up effectively consolidated the management of the trans-Atlantic allies and Sergio Marchionne, who serves as CEO of the two companies, has ordered a consolidation of their product development programs, as well.

Already, a number of U.S.-made products have appeared wearing Lancia and Fiat badges in Europe, including the flagship Lancia Thema, a version of the Chrysler 300.


Chrysler Will Build a Maserati SUV

Dodge Caravan minivan to be downsized; Liberty replaced.

by on Jan.11, 2011

Chrysler will produce a new high-line SUV for Maserati based on the 2011 Jeep Grand Cherokee.

Auto executives are normally guarded about future product plans but Chrysler/Fiat Chief executive officer Sergio Marchionne let several cats out of the bag during a discussion with a small group of reporters from the U.S and Canada, during the Detroit Auto Show.

Marchionne confirmed he has approved a rumored plan to produce a new high-end luxury sport-utility vehicle for Fiat’s Maserati brand that will use the new Jeep Grand Cherokee’s underlying platform.

The Maserati SUV will be produced at the Jefferson North Assembly plant in Detroit, alongside the Jeep Grand Cherokee and its sibling ute, the Dodge Durango.

Marchonne had earlier hinted he might turn to the Jefferson  North plant to build a new Maserati  ultra-luxury SUV – one of a variety of projects that will share platforms and components between the trans-Atlantic partners. The decision has now been made to go ahead with the project.