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First Look: 2010 Maserati Gran Turismo S Automatic

Catching the eye of even jaded New Yorkers.

by on Apr.16, 2009

New Yorkers may not drive, but they couldn't ignore the appeal when the 2010 Maserati Gran Turismo S Automatic staged its world debut in the Big Apple.

New Yorkers may not drive, but they couldn't ignore the appeal when the 2010 Maserati Gran Turismo S Automatic staged its world debut in the Big Apple.

Crowds in New York seem to gather almost anywhere at almost any time. Last week as a run-up to the New York Auto Show, Maserati at 55th and Park Avenue showroom, drew a red carpet group of auto journalista’s inside and jaded New Yorker’s outside for an automotive event.

An automotive event? Yes … but it was a dual event  of Maserati and Ferrari who were not showing at Javits convention center on the lower West Side, probably as a result of  Q1 2009 sales declines of  58% and 29% respectively. First the Maserati Gran Turismo S Automatic.

Available in a variety of colors, including elegant white, the GT-S model, when the silk-like covering was removed by Jeffrey Ehoodin, Maserati’s public relations director, was equally stunning in black.  This is NY, after all, and black is still the fashionista’s only color of choice.

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