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Maserati Plans to Cap Global Sales at 75,000

Italian marque hopes to keep demand strong by limiting availability.

by on Jul.18, 2014

The twin turbochargers feeding the 410 horsepower 3.0 liter V6 ensures the Maserati Ghibli is more than just pretty curves and strong sales show it.

Following in the footsteps of its Fiat stablemate, Ferrari, Maserati plans to limit global sales to 75,000 vehicles. However, in this case, the cart may be before the horse, as Maserati isn’t expected to reach that mark until 2018.

Ferrari famously capped sales at 7,000 units last year. Maserati sold about 15,400 cars last year and expects to see that number double this year on the strength of the new Ghibli and redesigned Quattroporte. And it had one of the hands-down favorites at the 2014 Geneva Motor Show with its Alfieri Coupe Concept, which is now slated to be in production in 2016.

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It will join the brand’s first-ever SUV, the Levante, which shares the basic underpinnings of the popular Jeep Grand Cherokee – but which will draw power from a Ferrari-derived powertrain. (more…)

Maserati, Alfa Romeo to Get a Flood of New Products

Two Italian brands stand to score big under Fiat Chrysler 5-year plan.

by on May.07, 2014

A production version of the Maserati Alfieri Coupe Concept should reach market in 2016.

It’s been a frustratingly long wait for fans of Italy’s Alfa Romeo, two decades of hints and promises that the brand was finally heading back to the U.S. market followed by repeated delays – Alfa only showing off its new 4C sports car at last month’s New York Auto Show.

While Maserati fans have had a little more to cheer about, the upscale brand has only just begun to show its potential with recent product launches like the new Ghibli and redesigned Quattroporte.

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But the two marques seem destined to have a much brighter, product-rich future. At this week’s day-long strategy session, officials from Fiat Chrysler Automobiles outlined plans that could see a flood of new products roll into showrooms for both Maserati and Alfa. In fact, the latter maker is set to benefit from a newly unveiled “skunk works program” that is expected to yield a full eight new models by 2018.

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Maserati May Go Head-to-Head with Jaguar F-Type

Debut one of the big secrets at Geneva Motor Show.

by on Mar.03, 2014

What surprise does Maserati have in store?

Little Maserati is likely to have some big news coming out of Geneva this week – and we’re not talking about the debut of the Quattroporte Ermenegildo Zegna Limited Edition. Yes, okay, there will likely be more than enough buyers to snap up that special model, of which just 100 will be made, marking the Italian marques 100th anniversary – but the reason we expect to be fighting for space at the Geneva Motor Show preview is the anticipation that Maserati is ready to reveal its answer to the hot-selling Jaguar F-Type.

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That would be perfectly in line with the Italian maker’s growing ambitions – and fast-expanding line-up, which recently saw the launch of the all-new Ghibli and a new version of the Quattroporte coupe.

For its part, Maserati isn’t saying much more than is needed to whet everyone’s appetite, hinging that there will be “the much talked about unveiling of a new concept car outlining the Maseratis of the next 100 years.”

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Super Bowl Auto Ads Send Buyers Online

The Seattle Seahawks weren’t the only ones enjoying a blow-out night.

by on Feb.03, 2014

Actor Ben Kingsley was one of the "British villains" who helped sell Jaguar to Super Bowl viewers.

While the blow-out game appeared to see many sports fan tuning out well before the lopsided match between the Seattle Seahawks and Denver Broncos wrapped up, automotive advertisers generally appear to be pleased with the results they got from their costly Super Bowl ad blitz.

Jaguar, Maserati, Chrysler and Chevrolet all hailed their spots as successful using a variety of metrics including “customer engagement,” though it remains to be seen if they will be able to translate those investments into actual sales.

We'll Bowl You Over!

And, ironically, it appears that much of the payoff may be the result of skillful use of social media rather than an appearance during the Broncos-Seahawks game itself.

“Based on search activity…the investment paid off,” contends website AutoTrader.com, which tracked how well automotive brands that advertised during the Super Bowl fared in terms of increased online searches.

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Chinese Auto Market Could Soon be Larger than US, Europe Combined

But skeptics warn China's boom could go bust.

by on Apr.22, 2013

The Buick Riviera Concept.

Ford and General Motors are charging forward into the past this week at the Shanghai Auto Show, reviving two once-familiar nameplates in a bid to build market share in what has become the world’s largest automotive market.

The Ford Escort and Buick Riviera are just concept vehicles for now, but both offer hints of what the two U.S. manufacturers may have in store for Chinese consumers.  Indeed, once little more than a backwater event, the Shanghai gathering is this year one of the world’s most significant car shows, with dozens of new vehicles making their global debut there.

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And for good reason – by at least one estimate, the Chinese automotive market could soon be larger than the U.S. and European markets combined. By 2022, forecast senior GM officials, sales in the People’s Republic could top 35 million annually. That’s more than double the peak hit in the American market nearly a decade ago.

No surprise, then, that Tim Lee, the president of GM’s International Operations, told reporters that, “No market is more critical than the China market for us.”

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First Look: 2014 Maserati Ghibli

Critical new offering debuting in Shanghai.

by on Apr.09, 2013

Maserati will reveal the 2014 Ghibli in Shanghai.

With the last of the big global car shows approaching fast, we’re getting teasers covering a wide range of products set to debut at the 2013 Shanghai Motor Show – and one of the more important, certainly from a brand standpoint, is the promised debut of the 2014 Maserati Ghibli.

Basically a “Baby Quattroporte,” the Ghibli is promised to become the highest-volume model in the Italian maker’s line-up and is expected to be the car of choice for those who want four-door functionality without the performance and handling trade-offs of the bigger sedan.

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Laying it out in simple form, Maserati says, “The Ghibli will have a sportier character compared to the larger Quattroporte, launched at the beginning of this year. The Ghibli will be available with two turbocharged 3.0-litre V6 engines, an eight-speed automatic transmission and both rear-wheel drive and the new “Q4″ all-wheel drive system.

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Maserati Betting on Larger, Faster Quattroporte

New line-up could bring Italian maker into luxury mainstream.

by on Jan.16, 2013

Maserati's new Quattroporte is longer, lower and faster than the outgoing model.

It’s one of those brand names seemingly everyone knows but few luxury buyers ever consider, a conundrum that Maserati has barely survived.  But with this week’s launch of a completely redesigned Quattroporte flagship at the North American International Auto Show – and more products to come – the Italian maker hopes to take a giant step closer to the automotive mainstream.

The outgoing Quattroporte – Italian for “four doors” – has always won raves for its svelte and seductive design. But it was something of a “tweener,” a vehicle not quite big enough to effectively compete with the products it was targeting, such as the BMW 7-Series.

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And despite the ambitious expectations of Maserati and its parent, Fiat SpA, the sedan came nowhere close to what was needed from a business case scenario.

“Three years ago, I though the lights were going to be turned out,” said Rob Allan, the maker’s U.S. product planner.

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