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Maserati Betting on Larger, Faster Quattroporte

New line-up could bring Italian maker into luxury mainstream.

by on Jan.16, 2013

Maserati's new Quattroporte is longer, lower and faster than the outgoing model.

It’s one of those brand names seemingly everyone knows but few luxury buyers ever consider, a conundrum that Maserati has barely survived.  But with this week’s launch of a completely redesigned Quattroporte flagship at the North American International Auto Show – and more products to come – the Italian maker hopes to take a giant step closer to the automotive mainstream.

The outgoing Quattroporte – Italian for “four doors” – has always won raves for its svelte and seductive design. But it was something of a “tweener,” a vehicle not quite big enough to effectively compete with the products it was targeting, such as the BMW 7-Series.

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And despite the ambitious expectations of Maserati and its parent, Fiat SpA, the sedan came nowhere close to what was needed from a business case scenario.

“Three years ago, I though the lights were going to be turned out,” said Rob Allan, the maker’s U.S. product planner.

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First Look: 2013 Maserati Quattroporte

Official unveiling confirmed for Detroit Auto Show.

by on Nov.06, 2012

The look is familiar but there are plenty of changes on the 2013 Maserati Quattroporte.

One thing you can say about Maserati, the Italian maker is nothing if not ambitious.  After years of struggling to gain ground against more established luxury brands like Ferrari, Mercedes-Benz, BMW and even Jaguar, it is targeting some absolutely huge growth targets for mid-decade. And to get there, the maker is planning to roll out an assortment of new and updated products that range from an updated Quattroporte sedan to an all-new luxury SUV.

We’ll get a first sense of what’s in store, it turns out, during the upcoming Detroit Auto Show, Maserati today confirming that the next-generation Quattroporte will make its debut at the annual Motor City show.

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In an advance release that included these first images, the maker suggests the redesign “reinterprets the design features of classic Maseratis in a contemporary design language. Its style was born out of the guiding design principles of Maserati: harmony of shapes, dynamism of lines, Italian elegance.”

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