It’s one of those brand names seemingly everyone knows but few luxury buyers ever consider, a conundrum that Maserati has barely survived. But with this week’s launch of a completely redesigned Quattroporte flagship at the North American International Auto Show – and more products to come – the Italian maker hopes to take a giant step closer to the automotive mainstream.
The outgoing Quattroporte – Italian for “four doors” – has always won raves for its svelte and seductive design. But it was something of a “tweener,” a vehicle not quite big enough to effectively compete with the products it was targeting, such as the BMW 7-Series.
And despite the ambitious expectations of Maserati and its parent, Fiat SpA, the sedan came nowhere close to what was needed from a business case scenario.
“Three years ago, I though the lights were going to be turned out,” said Rob Allan, the maker’s U.S. product planner.