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Marty’s Marketing Minutia – Imported from Detroit

Chrysler’s Clothing, Consumer Advertising and Celebrity Endorsements

by on Mar.18, 2011

Chrysler's revised logo - the merchandise program helps fund a variety of charities.

Sartorial Salute from IFD

Don’t recognize the IFD brand name? It’s the new Chrysler label, Imported from Detroit, a line of inexpensive sportswear that is based on the now-famous Chrysler Super Bowl commercial’s tag line.

There are eight different items listed at the special web site for men, women and kids, primarily t-shirts, hoodies and caps ranging in price from $29 for the T’s to $55 for the ubiquitous hoodies in three colors – white, gray and black – but available in sizes from S to 2XXL.  Click here for the video.

Fun to Read!

To order Click Here and follow the links. The garments look good, as does the new logo and please consider the following constructive comments from an ex-fashion marketer.  I must assume the fabric – 50% polyester, 25% rayon and 25% cotton — is of good quality, nice and soft, can be machine washed and is color fast but this was not detailed. And I was very surprised not to find a large ‘Made in USA’ on the landing page and commented on it to a Chrysler public relations exec when we chatted on the phone. It’s “Made in USA” spec is detailed on the style pages, but just part of the description. Given the “Imported from Detroit” tagline, this is important, very important!

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