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Posts Tagged ‘marketing’

A “Merger of Equals”? Where’ve We Heard That Before?

Will Publicis -Omnicom ad agencies merger also go down in flames?

by on Jul.31, 2013

The new super-agency will handle a wide range of brands and products, including the new 2014 Toyota Tundra

“A merger of equals!” Seems there’s a certain familiarity to that corporate-speak-cliché, isn’t there? Based on the news coverage, analysis and punditry of the proposed merger between Publicis and Omnicon — already two of the world’s largest – ad agency groups — it’s going to work to the advantage of the involved corporations, its c-suite executives, their stockholders, stock option holders, platinum parachute beneficiaries  and others who believe bigger is better.

But what about the agencies’ clients? Especially the automotive clients.

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The individual holding companies can count among themselves is a blue chip list of big spending automotive customers. Toyota’s agency, Saatchi & Saatchi, is owned by Publicis, as is Leo Burnett which works for both Buick and GMC. Omnicom owns TBWA Chait Day, the shop that handles the Nissan account in the U.S. and internationally, while another Omnicom shop, Merkley+Partners, is the AOR – that’s agency-of-record for civilians — for Mercedes-Benz. Oh, and then there’s Volkswagen which, outside the U.S. is at the DDB shop which is also owned by Omnicom.  That’s a total of five of the top ten most prestigious auto brands in the world.


Ford Motor Sales Flat in November

Modest gains for cars at Volvo and Ford brands canceled by the ongoing collapse of trucks and SUVs, and a 20% drop at Lincoln.

by on Dec.01, 2009

A basic family car is a winner for Ford.

A basic family car is a winner for Ford.

Ford Motor Company reported today that November sales were even when compared with 2008. While car sales were up 14% and crossovers were up 26% for the month, total sales of 118,536, equaled year-ago levels.

Significant drops averaging -20% in sport utility, truck and van segments, where Ford is still heavily invested, essentially canceled the crossover and car increases.

In bright spots, Ford Fusion set a full year sales record, year-to-date 2009 sales are 161,819. The previous full-year record, set in 2007, was 149,552.

Other Ford, Lincoln and Mercury cars posting increases included Ford Focus (+24%) and Mercury Milan (+40%).

However, Lincoln sales dropped 20% from year ago levels, led by a stunning decrease of 69% for the aging Town Car to 454 vehicles compared with 1,454. The MKS was off 27% and the Navigator dropped 20% compared to what were already depressed levels a year ago.


Detroit Science Center Opens Toyota Engineering Theater

Recruitment meets philanthropy meets entertainment.

by on Mar.13, 2009

Stories of real engineers are presented with the latest audio-visual effects.

Stories of real engineers are presented with the latest, seat shaking audio-visual effects.

The Detroit Science Center opens the Toyota Engineering Theater this weekend with “Engineering Adrenaline,” said to be a fast-paced, heart-pumping action show that will literally take the audience for a ride as they learn about the world of engineering.

The show, or “experience” in current museum marketing jargon, stars three engineers: an Olympic kayaker, who designed and built the world’s largest man-made whitewater rafting park; a NASA Jet Propulsion Lab engineer, who is working on a 6-legged robotic rover for the next moon mission; and a Toyota engineer, who takes the audience off-road and on the race track as she designs an air delivery system for the Tundra full-size pickup truck. There’s also a live presenter, as in a human being breathing and talking from the stage in front of the 43-foot screen.

“It is our vision to become the nation’s premier engineering-focused museum. The centerpiece of this vision is to create a theater experience that will inspire today’s youth to become the engineers of tomorrow,” said Kevin F. Prihod, president & CEO of the Detroit Science Center.


Marty’s Marketing Minutia

This week's assortment of news, views and schmooze.

by on Mar.13, 2009

Hamsters Star in New Kia Soul Commercial

Late last month millions of Gen X & Y’s movie fans were treated to the newest animal stars in a commercial — hamsters. Yes, those cute, but not too cuddly, rodents have hit the big screen in the prelude to a multi media advertising launch of the Soul, Kia’s newest entry in the smaller car market.

Hamsters running in exercise wheels are a familiar image of mundane sameness, stifling repetitiveness and bland boredom, but suddenly the stars life is changed as the new Kia Soul enters their lives. Everything is changed to stimulating events and activities. The cute – well sort of – hamsters are costumed actors reacting and enjoying the change in their less stimulating lives.

Kia’s longtime advertising agency, David & Goliath has created a fun-filled commercial with an amazing assortment of visuals that are fun to watch while munching on that $10 package of buttered popcorn and drink and getting into the groove of the music. This is a new way to replace sameness and the new Kia tag line, “A new way to roll,” works beautifully. The 60-second commercial is running in a couple thousand movie houses until the full campaign breaks on April 1.

I hate commercials in movies, but the target audience of the Soul dominates the local multiplex theatres weekend after weekend after weekend. And while I’m certainly not the target market either, this is a very clever, well produced cinema commercial. Click here to check it out! There will be more info on the Soul campaign next week including comments from Michael Sprague, marketing vice president of Kia Motors America,

GM Ends Long Relationship with Documentarian Ken Burns

General Motors was forced to end its ten year financial underwriting of Academy Award winning film maker, Ken Burns because of its ongoing attempts to conserve cash in the Great Recession.

Just another unwanted consequence of GM's troubles.

Just another unwanted consequence of the troubles at GM.

Burns was another casualty of the General’s mounting financial woes, but it is also a major loss to millions of viewers of his carefully crafted, interesting, entertaining and educational movies about American life and lives. The range if titles in indicative of the appeal: The War, Jazz, Lewis & Clark, Frank Lloyd Wright, Mark Twain, Statue of Liberty, Baseball, Brooklyn Bridge and many others. His last for GM is a history of our National Parks set to air in September.

GM’s support and financial aid for a variety of cultural institutions, events and activities has enriched millions of lives. It was not largess, nor was it commercial. It was a corporate dedication and commitment to add to our lives. We all will miss this support.