General Motors is counting down for the launch of two all-new midsize pickups which will likely reach showrooms in time for the 2015 model-year.
GM hopes to buck the industry trend that has seen a sharp decline in demand for small trucks in recent years – and led both Chrysler and Ford to abandon the once lucrative market segment. The maker intends to target buyers who want something sportier and more fuel-efficient than current full-size offerings like the Chevrolet Silverado, said Mark Reuss, president of GM’s North American operations.
But Reuss also promised that the smaller pickups will maintain most of the capabilities of their full-size siblings.
It remains to be seen what names the two new models will get. There’s a good chance GM planners will opt for something entirely new rather than picking up the Chevrolet and GMC nameplates the maker stopped producing last year.