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Two Thirds of Chevy Sales Now Come From Abroad

The “Heartbeat of China”?

by on Oct.10, 2011

The Chevrolet Volt in China.

The “Heartbeat of America” is rapidly expanding its presence outside the U.S., two-thirds of Chevrolet sales expected to come from markets outside the U.S. this year.

With Chevy the only one of the five major global brands to increase its worldwide market share this year, it would not be a surprise, said a senior General Motors executive, if the bowtie marque were to eventually ring up four out of five of its sales in foreign markets.

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“That’s absolutely possible…though not a target,” said Mark Reuss, GM’s president of North American operations, following a dinner celebrating Chevrolet’s 100th anniversary.

The brand was founded on November 3, 1911 by race car driver Louis Chevrolet and entrepreneur William C. Durant – who was at the time exiled from General Motors, a company he had also created less than a decade earlier.