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Toyota Targeting Latin American Growth

Sees Brazil, Mexico key to remaining world’s largest automaker.

by on Aug.30, 2013

Former GM senior exec Mark Hogan recently became the first American on Toyota's board of directors.

Toyota Motor Co., the world’s largest automaker, is looking to expand its presence in Latin America where it has underperformed key competitors such as General Motors, Volkswagen and Nissan, a new member of the automaker’s board of directors said.

Mark Hogan, former president of Magna International and former General Motors executive, who on June 1 became the first American to serve on Toyota’s board of directors, told reporters that Toyota needs to expand its footprint in booming, Latin American markets such as Brazil and Mexico.

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“Toyota is an extremely strong brand in Brazil but it under-performs in the market,” Hogan told reporters during a Toyota press event organized to review the company’s hybrid technology. “We only have about 5% market share. It should be higher,” he said.

“Brazil is a very important market for Toyota,” added Hogan who ran GM do Brasil for several years. One of his key assignments as a new board member will be to help Toyota expand its foothold in Latin America.

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Management Shake-Up at Toyota Increases Role of U.S. Execs

Lentz running North American ops; former GM exec Hogan joins Toyota board.

by on Mar.06, 2013

From sales to manufacturing, Toyota's Jim Lentz will now run all operations in the Americas.

In an unexpected announcement, Toyota has announced a major shake-up in its global management structure that will significantly increase the role of the North American market – and senior U.S. executives, in particular.

The realignment positions Jim Lentz, who has been the top American executive at the giant Japanese maker, as its number one boss for all of North America. Meanwhile, the current U.S. head of the Lexus luxury brand will now become managing officer for Lexus International. And Mark Hogan, a former General Motors senior executive, will become the first American ever on the 76-year-old Toyota Motor Co.’s board of directors.

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“These changes will help us to achieve sustainable growth and realize our global vision by giving more responsibility to each region, including our North and South American operations, so that they may develop and deliver even better products and offer the best service to our customers,” declared Akio Toyoda, TMC’s global chief executive and grandson of the maker’s founder.

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