Hoping to improve its efficiency, driving up margins and driving down costs, Ford has been pushing to eliminate as many regional product platforms as possible. And it’s found ways to go further than originally planned, according to the maker’s CEO.
It will now use just eight separate platforms for its global product line-up, said CEO Mark Fields, during an appearance at an industry confab in Detroit. That’s barely half as many as it had at the beginning of the new millennium, when Ford’s North and South American, European and Asian operations functioned as virtually autonomous entities. And it’s one lower than the goal the maker had set for itself by 2016.
“That yields tremendous benefits to improving the rate at which we introduce new vehicles,” noted CEO Fields during his comments at the Deutsche Bank Global Industry Conference.