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Is Marchionne Signaling Plans to Base in Detroit

Exec will add "fundraiser" to his long To-Do list.

by on Jan.06, 2012

Marchionne currently splits his time between Italy and the U.S. Will he be focusing himself on Detroit going forward?

As the saying goes, home is where the heart is. Thus, Chrysler CEO Sergio Marchionne’s decision to serve as the campaign chair for the United Way of Southeastern Michigan is certain to be parsed for its underlying significance in a multinational company, such as Fiat/Chrysler, with deep roots on both sides of the Atlantic.

Sure, most of the job will be handled by his staff, cynics might suggest, but, still, he could have begged off completely because of his overloaded travel schedule.

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But Marchionne, who went to school in Windsor, across the river from Detroit, has elected to get involved in the task of helping the United Way raise money for worthy but unglamorous causes such as Boys and Girls Clubs.