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Knicks Jeremy Lin A Slam Dunk for Volvo

Nissan, meanwhile, offers a Titan to Peyton Manning.

by on Mar.19, 2012

Knicks point guard Jeremy Lin will now aim to score for Volvo.

Swedish automaker, er, make that Chinese-owned carmaker Volvo is hoping to score a slam dunk by signing a marketing agreement with the NBA’s new Asian-American superstar Jeremy Lin.

Details of the deal – which Volvo describes as a “dynamic marketing partnership” — will be announced later today, but a Volvo announcement describes the agreement as an opportunity to leverage “the Swedish carmaker’s sport heritage.”

Score Big!

Japanese automaker Nissan, meanwhile, hopes to leverage a sports tie-in of its own while also helping boost the hometown team.  Nissan officials have offered to make – as in build – a Titan pickup for new free agent quarterback Peyton Manning if he signs on with the Nashville-based Tennessee Titans, one of several teams he is reportedly considering.