Detroit Bureau on Twitter

Posts Tagged ‘mahindra pik-up’

India’s Mahindra & Mahindra Sets up Shop in Detroit

But will they ever open an American dealership?

by on Sep.19, 2012

Mahindra scrubbed plans to sell the Pik-Up in the U.S. - but could something else follow?

Is the long-delayed U.S. debut of Indian automaker Mahindra & Mahindra finally back on track?

Mumbai-based Mahindra &Mahindra Ltd. is opening a technical center near Detroit as part of plans to become a global automaker. The move comes several years after the maker originally promised to wade into the American market with its first light truck models.  But lawsuits stemming from the canceled launch could pose an obstacle for Mahindra’s future plans.

Be In the Know!

Rajan Wadhera, chief executive officer for technology and product development for Mahindra’ automotive and farm equipment sectors, said the new office operated by Mahindra Engineering Services is the first automotive-oriented technical center the Mahindra Group has opened outside of India.
Mahindra selected the Detroit suburb of Troy for the site over rival locations in Illinois, Netherlands, Germany and Italy, he said.


India’s Mahindra Sued by Would-Be Dealers

U.S. sales launch 4 years behind schedule and counting.

by on Jun.07, 2012

This would-be Mahindra dealer in Mt. Clemens, Michigan eventually found another franchise.

While few motorists seem concerned that India’s Mahindra & Mahindra’s U.S. launch is four years behind schedule – and counting – the delay has enraged plenty of potential dealers who reportedly ponied up millions of dollars in advance fees to reserve the franchise.

A Miami-based law firm has now stepped in and has filed suit against the Indian maker in federal court alleging fraud and misrepresentation.  The lawyers at Diaz Reus & Targ claim Mahindra walked away with an estimated $9.5 million cash and additional trade secrets.

News You Can Use!

“Mahindra told the dealers that its light trucks and SUVs were ready for delivery to the U.S. market,” said attorney Michael Diaz in a press release detailing the lawsuit filed in U.S. District Court in Atlanta on behalf of would-be dealers in five states including Florida. “However, Mahindra intentionally delayed certification of its vehicles after obtaining the dealership fees and trade secrets, and began pursuing other partners in the U.S. and elsewhere in clear violation of their commitments.”


Mahindra’s Bid To Enter U.S. Market Unraveling

Feud with erstwhile distributor deepening.

by on Oct.20, 2010

Will Mahindra's Pik-Up ever make it to the U.S. market?

The feud over Mahindra & Mahindra’s bid to sell vehicles in the U.S. is apparently deepening – and threatening to scuttle or at least delay its long-awaited launch in the American market.

Global Vehicles USA Inc., which considers itself the exclusive U.S. distributor of Mahindra pickup trucks, called on India-based Mahindra & Mahindra to begin building vehicles for sale in the United States and commit to a launch date.

But there’s a growing likelihood that any decision over who will actually represent the Indian maker in the American market will have to be decided in court.

A firm launch date would bring the Indian-based vehicle builder back into compliance with the arbitration clause of the distribution agreement between the two companies Global Vehicles said in a statement.

“Nearly 350 dealers have been ready to sell Mahindra trucks for more than three years,” said John Perez, chief executive officer of Global Vehicles.

Your Trusted Source!

“If Mahindra executives were being truthful when they said that the trucks would be on sale by the end of the year, they should honor that commitment so dealers can start earning back the tens of millions of dollars they have invested in the brand.

“Binding arbitration will decide if Mahindra lied to Global Vehicles and our dealers about the status of the trucks and whether they broke the law when they attempted to arbitrarily terminate our distribution contract,” Perez added. “In the meantime, Mahindra is legally – and morally – obligated to conduct business as usual,” the statement said.


Mahindra Using Loophole to Abandon U.S. Distributor

Indian pickup maker and erstwhile American distributor facing legal battle.

by on Sep.09, 2010

Mahindra's launch of the Pik-Up has so far been delayed four times.

With its planned American debut still indefinitely delayed, Indian automaker Mahindra is taking unfair advantage of an escape clause in its contract with U.S. distributor Global Vehicles USA to terminate their relationship, GV USA CEO John Perez claims.

Perez says Mahindra is attempting to claim exclusive ownership of the distribution and sales channel ahead of the arrival of its small diesel pickup in the United States, a development that has been expected for the last 18 months.

Mahindra officials in India did not respond Thursday to requests for comment.

GV USA and Mahindra are fighting in arbitration and in federal court over repeated delays getting Mahindra’s clean-diesel pickup certified for sale in the U.S. At the same time, Mahindra has issued two press releases stating that its relationship with GV USA has “expired.”

News, Reviews and More!

Mahindra’s clean-diesel pickups were expected to go on sale in the U.S. by the first quarter of 2009 but their arrival now has been pushed back four times; the latest on-sale date is reportedly this December.

(Click Here for’s review of the Mahindra Pik-Up.)

India Gears Up

New cars, new trucks, even some new roads.

by on Oct.16, 2009

This former Chrysler dealership, in the Detroit suburb of Mt. Clemens, will soon become one of the first American retailers to handle India's Mahindra.

This former Chrysler dealership, in the Detroit suburb of Mt. Clemens, will soon become one of the first American retailers to handle India's Mahindra.

For decades, the suburban Detroit showroom was a popular place, but when Chrysler decided to slash its dealer count as part of its bankruptcy reorganization, Mt. Clemens Dodge was one of the first to go.  No problem, however, as almost overnight, a new banner popped up in the sprawling retailer’s plate glass window.

In the coming months, the Mt. Clemens outlet will become the first in the Motor City to start selling the new Mahindra Pik-Up which, in turn, will mark the first time an Indian-made automobile will reach the U.S. market.

Eventually, Mahindra will add a sport-utility vehicle to its American line-up. (Click here for’s review of both models.)  And there’s a reasonable chance Mahindra eventually will be joined in the States by its chief home market rival, Tata Motors.

Global News...Free Subscription!

Global News...Free Subscription!

But plans have a way of changing, and with the U.S. mired in an economic downturn, and little likelihood that the car market will recover from its worst slump in half a century, foreign makers, in general, are rethinking their plans.  For the Indians, in particular, analysts say, it’s leading them to make a more concerted push to build up their own market, on the subcontinent, with makers like Mahindra and Tata looking for guidance to what has happened in China.


First Drive: Mahindra Pik-Up

Indian maker hopes to curry interest of American truck buyers.

by on Aug.27, 2009

Indian automaker Mahinda plans to begin marketing two models in the U.S., including the Pik-Up.

Indian automaker Mahinda plans to begin marketing two models in the U.S., including two versions of the Pik-Up, and an SUV.

It’s been more than two years since we first heard Mahindra was bringing small diesel pickups to the U.S. During that time we’ve covered a steady stream of news about the Indian company and its American distributor Global Vehicles U.S.A., but we’ve most wanted to know: How will these trucks perform and can they live up to the high expectations of American truck buyers?

To find out we drove two foreign-market Mahindra trucks – a left-hand drive version of the recently updated Australian Pik-Up and a Scorpio SUV – down near Atlanta earlier this week.

Free to Subscribe!

Free to Subscribe!

The two trucks aren’t identical to the rigs that will go on sale here – the two-door TR20 and four-door TR40 pickups (coming in February) and the SUV (due later in 2010) – but they’re close enough so that the single cab Pik-Up and “mHawk” diesel-powered Scorpio with a six-speed automatic give us a reasonable idea of what the stateside pickup’s powertrain will be like.