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Indians Ready to Enter U.S. Market – Through South Korea

Mahindra using Ssangyong to access U.S. market.

by on Oct.11, 2016

Ssangyong plans to enter the U.S. with a smaller model in addition to something similar to the new Tivoli Air.

The sport-utility vehicle market is about to get a bit more crowded with a new model, and the new entry into the segment will mark the first product from an Indian automaker to reach the U.S.

More accurately, it will mark the debut of Ssangyong, the South Korean automaker owned by India’s Mahindra & Mahindra. Both have long targeted – and repeatedly delayed plans to enter – the American automotive market.

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Whether they’ll pull things off this time remains to be seen, but in an interview with trade magazine Automotive News, Ssangyong CEO Choi Johng-sik said the goal is to be here by 2020 with two small utes. (more…)

Mahindra USA Lands in Metro Detroit

Company opening engineering center, manufacturing plant.

by on May.13, 2014

Mahindra officials announce the opening of two new facilities in metro Detroit: a technical center in Troy and a plant in Ann Arbor.

Indian manufacturing conglomerate Mahindra & Mahindra has landed in the U.S., specifically just outside of Detroit. The Mumbai-based company is opening an engineering center and a manufacturing plant at locations near Detroit.

Mahindra USA Inc. has settled on Troy, Michigan, as the site for a new research and development center expected to house more than 100 engineers, technicians and support staff. Mahindra also plans to assemble electric motor bikes, the Mahindra GenZe, at a new but separate manufacturing center in Ann Arbor, Michigan, which will have 34 employees.

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“Michigan provided us the perfect eco-system to step up our U.S. presence. We were able to draw on the terrific automotive engineering and manufacturing talent available in the state to create industry leading initiatives for the United States,” said Anand Mahindra, chairman, Mahindra Group, during a visit to the Detroit area. (more…)

Turkish, Indian Automakes Studying Saab Rescue

“Something could happen this month,” says Saab source.

by on Jan.02, 2012

At least two potential buyers are reportedly looking to take over bankrupt Saab.

Could it really turn out to be a “Happy New Year” for Saab?  Barely two weeks after finally filing for bankruptcy, a move most had expected would result in the liquidation of the long-struggling Swedish automaker, Saab could find salvation in the form of investors from either Turkey or India, industry insiders and company officials reveal.

A report out of Europe suggests an unidentified Turkish entity – which apparently has the support of that country’s government – is interested in purchasing Saab’s assets.  So is Mahindra & Mahindra, one of the two largest Indian national automotive companies.

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Details remain sketchy, but a senior Saab official tells TheDetroitBureau.com that “something could happen this month.” In fact, he added, a revival of the now-bankrupt automaker would have to be put in place this month or the bankruptcy process might make it impossible to put all the pieces back together again.

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Mahindra Disavows Plans for Alabama Pickup Plant

American debut appears to be on indefinite hold.

by on Dec.22, 2011

Mahindra's long-planned U.S. launch of the Pik-Up has been delayed repeatedly.

Indian automaker Mahindra & Mahindra has dismissed, in no uncertain terms, reports it is preparing to build pickup trucks in Alabama with help from Navistar.

The maker recently postponed plans to launch sales of both a pickup and an SUV model, terminating its relationship with an American distributor.  But there has been widespread speculation Mahindra would now try to go it alone and even shift production of the compact truck to the States, hoping to take advantage of the decision by both Ford and Chrysler to pull out of that market segment.

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“There have been reports in certain quarters of media and online space stating that Navistar USA will produce Mahindra’s T20 and T40 pickups in Alabama, USA in 2012, which are completely baseless & incorrect. Mahindra said in statement. “If and when there are any material developments, Mahindra & Mahindra Limited will communicate them directly and transparently.”

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Mahindra’s Bid To Enter U.S. Market Unraveling

Feud with erstwhile distributor deepening.

by on Oct.20, 2010

Will Mahindra's Pik-Up ever make it to the U.S. market?

The feud over Mahindra & Mahindra’s bid to sell vehicles in the U.S. is apparently deepening – and threatening to scuttle or at least delay its long-awaited launch in the American market.

Global Vehicles USA Inc., which considers itself the exclusive U.S. distributor of Mahindra pickup trucks, called on India-based Mahindra & Mahindra to begin building vehicles for sale in the United States and commit to a launch date.

But there’s a growing likelihood that any decision over who will actually represent the Indian maker in the American market will have to be decided in court.

A firm launch date would bring the Indian-based vehicle builder back into compliance with the arbitration clause of the distribution agreement between the two companies Global Vehicles said in a statement.

“Nearly 350 dealers have been ready to sell Mahindra trucks for more than three years,” said John Perez, chief executive officer of Global Vehicles.

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“If Mahindra executives were being truthful when they said that the trucks would be on sale by the end of the year, they should honor that commitment so dealers can start earning back the tens of millions of dollars they have invested in the brand.

“Binding arbitration will decide if Mahindra lied to Global Vehicles and our dealers about the status of the trucks and whether they broke the law when they attempted to arbitrarily terminate our distribution contract,” Perez added. “In the meantime, Mahindra is legally – and morally – obligated to conduct business as usual,” the statement said.

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Mahindra Using Loophole to Abandon U.S. Distributor

Indian pickup maker and erstwhile American distributor facing legal battle.

by on Sep.09, 2010

Mahindra's launch of the Pik-Up has so far been delayed four times.

With its planned American debut still indefinitely delayed, Indian automaker Mahindra is taking unfair advantage of an escape clause in its contract with U.S. distributor Global Vehicles USA to terminate their relationship, GV USA CEO John Perez claims.

Perez says Mahindra is attempting to claim exclusive ownership of the distribution and sales channel ahead of the arrival of its small diesel pickup in the United States, a development that has been expected for the last 18 months.

Mahindra officials in India did not respond Thursday to requests for comment.

GV USA and Mahindra are fighting in arbitration and in federal court over repeated delays getting Mahindra’s clean-diesel pickup certified for sale in the U.S. At the same time, Mahindra has issued two press releases stating that its relationship with GV USA has “expired.”

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Mahindra’s clean-diesel pickups were expected to go on sale in the U.S. by the first quarter of 2009 but their arrival now has been pushed back four times; the latest on-sale date is reportedly this December.

(Click Here for TheDetroitBureau.com’s review of the Mahindra Pik-Up.)
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