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India’s Mahindra Opens Off-Road Vehicle Plant Near Detroit

A U.S. auto plant could be next "logical step."

by on Nov.21, 2017

A crowd gathers by the obligatory ceremonies at the new Mahindra plant just outside Detroit.

Mahindra Automotive North America has set up an off-road vehicle assembly line in the Detroit suburb of Auburn Hills – a move that soon could be followed by the Indian manufacturer’s entry into the U.S. automotive market.

The subsidiary of Mumbai-based Mahindra & Mahindra has been promising to set up shop in the States for more than a decade, going as far as lining up a dealer network before pulling back. The 150,000-square-foot facility is located not far from the headquarters of Fiat Chrysler Automobiles and scores of automotive suppliers, and it becomes the first new auto plant in the Detroit region in a quarter century.

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Mahindra didn’t reveal the vehicle it plans to build at a news conference Wednesday, but Group Chairman Anand Mahindra told reporters it “will take us into a whole different orbit.” He also hinted at future plans. “I think a very logical step after that would be to get on-road.”


South Korea’s Ssangyong Set to Make Push into US Market

For SUV model could be on sale by late 2019.

by on Mar.08, 2016

Ssangyong's first model built under Mahindra ownership, the Tivoli Air SUV.

The U.S. car market has been getting a bit more crowded lately, as new brands like Tesla and Faraday Future have entered the fray against more established manufacturers, and Apple and Google reportedly get ready to launch their own car lines.

Now, another brand is eyeing the market, the Korean-based Ssangyong Motor Co. Owned by India’s Mahindra & Mahindra, it may make its “make or break” bid as early as 2019, CEO Choi Johng-sik said.

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But a report by the Reuters news service cautions that there may be some disagreement between officials at Ssangyong headquarters in Korea and their bosses in India that could delay or scuttle the venture.


Mahindra USA Lands in Metro Detroit

Company opening engineering center, manufacturing plant.

by on May.13, 2014

Mahindra officials announce the opening of two new facilities in metro Detroit: a technical center in Troy and a plant in Ann Arbor.

Indian manufacturing conglomerate Mahindra & Mahindra has landed in the U.S., specifically just outside of Detroit. The Mumbai-based company is opening an engineering center and a manufacturing plant at locations near Detroit.

Mahindra USA Inc. has settled on Troy, Michigan, as the site for a new research and development center expected to house more than 100 engineers, technicians and support staff. Mahindra also plans to assemble electric motor bikes, the Mahindra GenZe, at a new but separate manufacturing center in Ann Arbor, Michigan, which will have 34 employees.

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“Michigan provided us the perfect eco-system to step up our U.S. presence. We were able to draw on the terrific automotive engineering and manufacturing talent available in the state to create industry leading initiatives for the United States,” said Anand Mahindra, chairman, Mahindra Group, during a visit to the Detroit area. (more…)

India’s Mahindra Sued by Would-Be Dealers

U.S. sales launch 4 years behind schedule and counting.

by on Jun.07, 2012

This would-be Mahindra dealer in Mt. Clemens, Michigan eventually found another franchise.

While few motorists seem concerned that India’s Mahindra & Mahindra’s U.S. launch is four years behind schedule – and counting – the delay has enraged plenty of potential dealers who reportedly ponied up millions of dollars in advance fees to reserve the franchise.

A Miami-based law firm has now stepped in and has filed suit against the Indian maker in federal court alleging fraud and misrepresentation.  The lawyers at Diaz Reus & Targ claim Mahindra walked away with an estimated $9.5 million cash and additional trade secrets.

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“Mahindra told the dealers that its light trucks and SUVs were ready for delivery to the U.S. market,” said attorney Michael Diaz in a press release detailing the lawsuit filed in U.S. District Court in Atlanta on behalf of would-be dealers in five states including Florida. “However, Mahindra intentionally delayed certification of its vehicles after obtaining the dealership fees and trade secrets, and began pursuing other partners in the U.S. and elsewhere in clear violation of their commitments.”


Mahindra’s Bid To Enter U.S. Market Unraveling

Feud with erstwhile distributor deepening.

by on Oct.20, 2010

Will Mahindra's Pik-Up ever make it to the U.S. market?

The feud over Mahindra & Mahindra’s bid to sell vehicles in the U.S. is apparently deepening – and threatening to scuttle or at least delay its long-awaited launch in the American market.

Global Vehicles USA Inc., which considers itself the exclusive U.S. distributor of Mahindra pickup trucks, called on India-based Mahindra & Mahindra to begin building vehicles for sale in the United States and commit to a launch date.

But there’s a growing likelihood that any decision over who will actually represent the Indian maker in the American market will have to be decided in court.

A firm launch date would bring the Indian-based vehicle builder back into compliance with the arbitration clause of the distribution agreement between the two companies Global Vehicles said in a statement.

“Nearly 350 dealers have been ready to sell Mahindra trucks for more than three years,” said John Perez, chief executive officer of Global Vehicles.

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“If Mahindra executives were being truthful when they said that the trucks would be on sale by the end of the year, they should honor that commitment so dealers can start earning back the tens of millions of dollars they have invested in the brand.

“Binding arbitration will decide if Mahindra lied to Global Vehicles and our dealers about the status of the trucks and whether they broke the law when they attempted to arbitrarily terminate our distribution contract,” Perez added. “In the meantime, Mahindra is legally – and morally – obligated to conduct business as usual,” the statement said.