Apparently Chrysler isn’t the only company thinking the tagline, “Made in Detroit,” has a certain cachet these days. Its old partner, Daimler AG, also is creating its own Motown brand.
Daimler Trucks North America has rolled out its new Detroit marque, which is based on the existing Detroit Diesel brand.
“Detroit Diesel has long been synonymous with performance, quality, reliability and fuel efficiency. We will be building on this heritage with the Detroit brand,” said Andreas Renschler, the Daimler AG Board of Management member responsible for Daimler Trucks and Daimler Buses.
“We will combine all the components of truck powertrains in the new Detroit brand. By offering a broad range of its own perfectly coordinated powertrain components, DTNA will be able to fulfill its customers’ requirements even more effectively in the future,” Renschler said.