Detroit Bureau on Twitter

Posts Tagged ‘luxury vehicle sales’

BMW Upping Production to 3M Units by 2020

Move comes as it looks to reclaim top luxury sales spot.

by on May.09, 2017

BMW CEO Harald Krueger plans to tell shareholders that the company is looking to reclaim its "rightful" place atop the luxury sales heap.

BMW AG expects to put more of its vehicles on the roads in the next few years. The German maker plans to raise its annual production to 3 million vehicles by 2020 — a 27% increase over last year’s numbers.

President Donald Trump is likely to be happy with the news, sort of. North American production will be on the rise moving from 410,000 units to 750,000 by 2020, according to German newspaper Hadelsblatt.

Global Auto News!

However, some of that will come from Mexico while other parts of the increase will come from the maker’s plant in South Carolina. Trump has been haranguing automakers foreign and domestic to build more vehicles in the U.S. or face some sort of punitive action — which has not happened yet. (more…)

Luxury SUVs Outselling Sedans for the First Time

Redefining luxury.

by on Dec.12, 2016

Mercedes' C-Class sedan was the top selling luxury sedan in the U.S. this year, and Mercedes was the top selling luxury brand.

Barring an unforeseen December setback, Mercedes-Benz will top the U.S. luxury market this year. And its C-Class will top the sedan sales chart, as well.

But that’s not the victory it might seem, at least when it comes to the C-Class. So far this year, SUVs, not sedans, have been dominating the American vehicle luxury market, the Lexus RX outselling the Mercedes C-Class by about 35%.

News Now!

“Low gas prices, changing consumer tastes and attractive new vehicles are creating the perfect environment for luxury SUV sales to grow,” said Jessica Caldwell, executive director of industry analysis for research firm Edmunds. “Given that luxury brand loyalty rates are typically higher than for volume brands, this trend has the potential to affect this vehicle segment for years to come.” (more…)

Jaguar, Land Rover, Volvo Gaining on Luxury Leaders

BMW, Lexus ceding ground to other brands.

by on Aug.04, 2016

The F-Pace is Jaguar's first utility vehicle and helping the brand gain on traditional luxury sales leaders in the U.S.

Strong sales by Volvo and Jaguar are giving the luxury market in the U.S. a new look and challenging for the first time in a decade the dominance of BMW, Mercedes-Benz and Lexus.

Mercedes-Benz is the top luxury brand in the U.S. and it increased its sales by 7% during July as the industry seasonally adjusted annual rate of sales topped 17.88 million units, the best number so far this year. But both BMW and Lexus saw their sales decline. BMW sales dropped 4% and Lexus sales dropped 6.5%

Subscribe for Free!

Volvo and Jaguar sales jumped dramatically in July and both brands are winning converts this year and moving up on other brands that appeal to affluent luxury buyers, such as Infiniti and Acura. During July, JLR sold only about 500 fewer vehicles than Infiniti, according to the latest sales reports. (more…)

Buying a Luxury Vehicle? Must be December!

December is the biggest month for luxe sales; November is second-best.

by on Dec.11, 2015

Holiday shoppers will put plenty of cars under the tree this year. In fact, December is the best month for luxury car sales.

For many years, Christmas was the season to “put a ring on it,” if you will, but due to some deft marketing starting about a decade ago, the holiday season – particularly December – is when consumers are getting a ring … a key ring that is.

Experian Automotive notes that December is the time that luxury buyers select most often when buying a new vehicle. The last month is first in high-end vehicle sales accounting for 10% of all luxury sales. November is the next biggest month at 8.8% of purchases.

News Now!

“Every year as the holiday season nears, consumers can expect to see a number of commercials and marketing campaigns advertising incentives on luxury vehicle models,” said Brad Smith, Experian’s director of automotive market statistics. (more…)

Mercedes-Benz Fends Off Lexus for January Luxe Sales Lead

BMW falls to third place in monthly tally.

by on Feb.03, 2015

Mercedes-Benz grabbed the early lead in luxury car sales in the U.S., but close behind is Lexus.

Lexus has moved within striking distance of taking over the lead in luxury sales from its German rivals after a 31% sales increase in January.

With January sales totals in the books, Lexus is trailing Mercedes-Benz by fewer than 1,500 units, setting up what promises to be a contest for luxury leadership that is likely to stretch out over the next 11 months.

Sales News!

Carmakers like to claim the leadership crown doesn’t matter. But it does. (more…)

Lincoln Getting $5 Billion Infusion to Resurrect Brand

CEO Fields staunchly supporting brand’s renaissance.

by on Oct.28, 2014

Lincoln is hoping a new series of ads featuring actor Matthew McConaughey will raise the company's profile and boost sales.

Ford’s leaders are doubling down on their investment in the Lincoln brand in hopes of coming up with a winning hand as other luxury brands, such as Mercedes-Benz, BMW and even Cadillac, have stronger followings than long-suffering Lincoln.

However, it has been difficult to know what that meant, in terms of dollars, until now. In September, Ford executives suggested the plan called for a $2.5 billion cash infusion into the brand; however, Ford CFO Bob Shanks said last week that the figure was low because it excludes engineering and some sales-related expenses.

Your Automotive Source!

Some experts put the number closer to $5 billion. (more…)