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Posts Tagged ‘luxury trucks’

For Ram, Tungsten is the New Gold (or Platinum, For That Matter)

Booming demand for high-line trucks buoys bottom line for Detroit automakers.

by on Jun.28, 2017

Fiat Chrysler is hunting affluent truck buyers with its new Ram Tungsten Limited Edition truck.

Consider it a bright idea: the folks at Ram hope to light up their sales numbers – and bottom line – by adding a new Tungsten Edition to their pickup truck line-up.

The Fiat Chrysler Automobiles truck brand is the latest to try to target extremely affluent motorists who keep demanding more and more upscale features on their SUVs and pickups. The new version of the Ram 1500 will start at $55,120.

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It’s no surprise that Ram is offering what brand boss Mike Manley notes is “the highest trim level” the brand has ever offered. A quick check of the U.S. sales stats reveals that Detroit’s Big Three actually outsell more traditional brands like Mercedes-Benz, BMW and Lexus when pushing into luxury pricing territory. It just happens that most of those high-line domestic products are trucks. (more…)

GMC Pickups Going Upscale with Denali Package Next Year

Canyon, Sierra looking to exploit demand for luxe trucks.

by on Nov.17, 2015

GM President Dan Ammann (left) and GMC VP of Sales and Marketing Duncan Aldred with the 2017 GMC Canyon Denali at its L.A. Auto Show reveal.

Everyone seems to want a really nice pickup truck these days and GMC is working to ensure that Canyon and Sierra buyers can get as both are now available in the high-end Denali package.

The package includes the signature Denali chrome grille – premium materials and the latest safety and infotainment technology. Features such as a 10-inch reconfigurable instrument cluster on the Yukon Denali series and Magnetic Ride Control on Sierra Denali are exclusive to their respective vehicle segment.

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Debuting the two new offerings at the Los Angeles Auto Show, GMC gave the media an early look at the two new models. (more…)

A Second Bentley Ute? Flood of New Luxury SUVs on the Way

Segment is growing faster than most.

by on May.05, 2015

Even though it hasn't hit dealer showrooms, Bentley is so enamored with its soon-to-be-released SUV, it's thinking of adding a second to its line-up.

Think the idea of a Bentley SUV is hard to fathom: How about two utes from the stately British marque? That’s one of the maker’s two top priorities, according to Bentley CEO Wolfgang Durheimer.

And Bentley is far from alone. Porsche already has two utes in its line-up with the launch of the 2015 Macan. Rolls-Royce has confirmed it has an all-wheel-drive model in development. And even Lamborghini and Aston Martin appear ready to join the fray.

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The rapid move into the utility-vehicle segment by some of the world’s most exclusive manufacturers probably shouldn’t come as a surprise. It reflects the overall shift in the automotive market. According to data from IHS Automotive, sport- and crossover-utility vehicles will outsell sedans in the U.S. this year for the first time. (more…)

Mercedes-Benz Jumping into Pickup Truck Market

Maker looks to capitalize on premium truck segment.

by on Mar.30, 2015

Mercedes-Benz plans to get into the luxury pickup truck segment in the next two years.

After watching the prices for new pickup trucks in the U.S. climb into the luxury stratosphere of more than $50,000 in recent years, Mercedes-Benz is looking to get into the pickup truck market.

Before the end of the decade, Mercedes-Benz will expand its product range into the promising segment by launching the first pickup from a premium manufacturer, the German auto giant announced.

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The announcement by Daimler AG underscores the rising interest in the pickup truck market by Asian and European carmakers. (more…)

Trucks, SUVs Dominating $50,000 Price Point

TrueCar says pickups, utes moving into the luxury territory.

by on Dec.11, 2014

Ford's F-150 tops the list of vehicles sold at a price topping $50,000 this year.

The perception of what constitutes a “luxury vehicle” may be changing, especially if price is the top factor, according to TrueCar, Inc.

The car selling service says that when it comes to sales of vehicles with prices exceeding $50,000 most would think German luxury brands like BMW and Mercedes-Benz would hold the top spots, but it’s just not so.

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“Conventional wisdom says German premium brands would dominate the list of top-selling vehicles over $50,000,” said John Krafcik, president of TrueCar. “The reality is that this price segment of the market is dominated by American pickups and SUVs sold through non-premium brand dealers.” (more…)

Lincoln Sticks with Old Name for (Almost) New Truck

Major update in the works – but not for now.

by on Sep.22, 2014

The most visually obvious change to the 2015 Navigator is the use of the new Lincoln grille.

Already confirming plans for four new vehicles by 2016, Ford Motor Co. has a number of additional new products in the pipeline for the years that follow, including a sporty coupe that will share the same platform as its new-for-2015 Ford Mustang.

There’s also a new version of its long-in-the-tooth Lincoln Navigator in the works – though, for now, buyers who want the full-size luxury SUV will have to settle for a largely warmed-over version of the big truck.

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At least they won’t have to try to figure out a new nomenclature. While everything else in the Lincoln line-up has adopted a name starting with MK, the Navigator will remain the Navigator going forward.

(more…)