Luxury Market | TheDetroitBureau.com
Detroit Bureau on Twitter

Posts Tagged ‘luxury market’

Infiniti Finds its “Essence”

Nissan's luxury arm goes global; could Essence concept fit its plans for Infiniti?

by on Apr.06, 2009

For now, it's just a concept vehicle, but will the well-reviews Infiniti Essence have a role in the Nissan luxury division's global expansion?

For now, it's just a concept vehicle, but will the well-reviews Infiniti Essence have a role in the Nissan luxury division's global expansion?

They’re studies in contrast; the upscale Japanese marques Lexus and Infiniti launched the same day, at the Detroit Auto Show, 20 years ago, but while one has become a major success story, the other continues to struggle.

But finally, after two decades as the luxury market also-ran, Infiniti is beginning to show some momentum, thanks to a flood of new resources provided by its parent, Nissan Motor Co.

During its first two decades, “They didn’t give Infiniti the attention the luxury brand deserved,” acknowledges Ben Poore, the new vice president and general manager of the Infiniti Business Unit.  In fact, a decade ago, Nissan gave serious consideration to pulling the plug on the luxury unit, entirely, though then-new CEO Carlos Ghosn decided to give it a reprive.

(more…)