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First Drive: 2015 Cadillac ELR

Caddy hopes to plug into luxury battery-car market.

by on Dec.02, 2013

The Cadillac ELR plug-in hybrid.

Even though U.S. motorists haven’t been all that charged up by the nascent battery-car market, there’s a flood of new products heading for showrooms in the coming month. But while most makers are struggling to drive down prices, betting that the cheaper the product the bigger the demand, a handful of manufacturers are targeting the other end of the spectrum.

Among the brands betting that even affluent buyers want to go green are Porsche, BMW, Mercedes-Benz and, of course, Tesla which has been beating even its own optimistic forecasts with the Model S electric vehicle. A few months from now, Cadillac will join the upscale list with the launch of its new ELR plug-in hybrid.

Plug In...For Free!

Think of it as a mix of something old and something new.  The 2015 Cadillac ELR features the latest take on the maker’s distinctive Art & Science design language – as well as the most elegant and high-tech interior Caddy has ever offered. Under that sexy skin, however, is an updated version of the Voltec plug-in hybrid system already in use in the more mainstream Chevrolet Volt – albeit with some welcome improvements.


Audi About to Plug in its A3 e-tron

“A realistic glimpse into the future.”

by on Feb.21, 2013

The Audi A3 e-tron will deliver about 30 miles per charge, with a tentative rating of over 150 MPG-e.

Audi will move a big step closer to launching its battery-powered sub-brand when it reveals the new A3 e-tron at the Geneva Motor Show early next month.

Like many of its key competitors, the luxury maker has been toying with a variety of electric drivelines, from conventional hybrids up to pure battery drive, but it appears to be ready to place its chips on plug-in hybrid power as offering the right balance of price, range and performance.

(Electric) Power to the People!

The March 5th debut of the Audi A3 e-tron at Geneva’s PALExpo Center “will provide a realistic glimpse into the future of mobility as Audi is planning it. The electrification of the drivetrain, above all using plug-in technology, plays a deciding role in the strategy of the brand,” according to an advanced statement describing the new model.


Infiniti EV To Launch as 2015 Model

Luxury version of Nissan Leaf will deliver longer range, better performance.

by on Nov.16, 2011

So far, Infiniti is only giving a hint of what's to come when it launches its first battery-electric vehicle during the 2015 model-year.

Japanese luxury maker Infiniti will charge into the market with its first battery-electric vehicle sometime in 2014, revealed the maker’s senior American executive.

To be sold as a 2015 model, the as yet-unnamed battery car will be based on the Nissan Leaf but will deliver both better performance and longer range, Executive Vice President Andy Palmer told during a conversation at the Los Angeles International Auto Show.

Plug In!

The Infiniti electric vehicle will adopt a sedan, rather than hatchback body style, which became “the key challenge” in developing the new model, said Palmer, but he stressed that the production version “is not going to make any excuses,” and will deliver a much more refined appearance and feel when compared to the mainstream Leaf.