Mercedes-Benz and BMW helped redefine the concept of a luxury car with the launch of their M-Class and X5 models, and despite initial controversy, Porsche’s Cayenne is now its top-selling model. But for years, Jaguar insisted it didn’t need a utility vehicle in its line-up, leaving that part of the market to its partner brand Land Rover.
Now, even before its first utility vehicle, the F-Pace crossover comes to market, the British maker is reportedly getting ready to add a second ute to the line-up, one expected to be called the Jaguar J-Pace.
The move, initially reported by Britain’s Car magazine, makes perfect sense, according to several sources who spoke to TheDetroitBureau.com. Utility vehicles are becoming as dominant a factor in the luxury market as they are in the mainstream. Even ultra-lux players like Lamborghini, Rolls-Royce, Maserati and Bentley are entering the fray, so Jaguar has stood as the odd man out until now. (more…)