Infiniti has rolled out a number of intriguing show cars in recent years, and one might be tempted to dismiss the Q30 Concept as nothing more than another styling exercise when it makes its debut at the Frankfurt Motor Show next month. That would probably be a mistake.
The maker has released a preliminary rendering of the Infiniti Q30 concept which, it notes, continues the styling evolution it has signaled with earlier prototypes like the Essence, Etherea and Emerg-e. But the fact that the Frankfurt show car will adopt the new Infiniti model nomenclature is probably a strong signal of what it really represents.
“This Infiniti Q30 Concept is a prelude to the product portfolio expansion which underpins our aggressive global growth strategy,” said Johan de Nysschen, President of Infiniti Motor Company, Ltd. “In our quest to appeal to the modern, young-minded premium customer, the Infiniti Q30 Concept has a distinctive style and reaches new levels of product quality.”