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Mercedes offers a Tease of Next-Gen A-Class

Will Americans accept a pocket-sized Benz?

by on Jan.24, 2012

Mercedes expects to produce as many as four variants of the next-gen A-Class.

Luxury cars have traditional been measured by the inch and pound.  But times are changing – at least in most parts of the world.  But it remains to be seen whether U.S. buyers will embrace the pint-sized Mercedes-Benz A-Class, the smallest model ever developed by the German luxury giant.

Downsized luxury cars, such as the Audi A3 and BMW 1-Series, haven’t exactly been hits with traditional buyers.  But, as this teaser image – (and a 56-second preview you can check out on You.Tube) – suggests, Mercedes isn’t going after the same customer who would opt for an S-, E- or even a C-Class.

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To underscore its focus on the tech-savvy Gen-X and Millennial customers just entering the luxury market in serious numbers, Mercedes has bathed the prototype shown her in QR codes, the more advanced version of barcodes, which can be used to find out more about the third-generation A-Class.

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