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Audi Rolls out Four Versions of 2015 A3 Compact

Maker plans to grow sales with lineup expansion.

by on Nov.21, 2013

The all-new 2015 Audi A3 is coming to America in four different versions.

Audi unveiled four different version of its compact 2015 A3, which it plans to put on sale in North America over the next several months, as it looks to continue growing sales in the United States in the coming years.

Scott Keogh, Audi USA president, made it plain that the new A3 sedan its three variations are a critical element in the effort to expand Audi’s sales base in the U.S. The launch of the new A3 represents a new chapter for the brand in the U.S, he said.

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“We needed to prove ourselves to the U.S. market and the U.S. consumer. Not proof with gimmicks, sales stunts, or discounts – but proof through a sustainable business model,” Keogh said. (more…)

First Look: Cadillac ATS Entry-Luxury Car

Will join line-up, along with new XTS, in 2012.

by on Aug.04, 2011

GM releases the first sketch of its new ATS small car.

Cadillac will get its much-anticipated entry-level luxury car in late 2012, Mark Reuss, President of General Motors North America, confirmed as he released a sketch of the new offering during an automotive industry conference in Northern Michigan. The ATS will be joined by a new large car Caddy will dub the XTS.

The new compact is one in an assortment of offerings Caddy will get over the next several years as GM plays catch-up with rivals like BMW, Audi and Lexus, all of which have significantly expanded their offerings in recent years.  GM will also launch a large luxury model and is developing another even-larger model that could go up against the likes of the Mercedes-Benz S-Class.

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“The car we codenamed ATS is being developed to be a driver’s car on an all-new Cadillac-specific RWD-AWD architecture,” Reuss said, during an appearance at the annual Management Briefing Seminars in Traverse City, Michigan. “We have extensively and exhaustively studied the competitive segment, and we have benchmarked the best. And when this car comes out, that will be readily apparent.”