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First Look: 2011 Lincoln MKX

Crossover gets facelift, new touch-sensor tech.

by on Jan.12, 2010

Lincoln gives the 2011 MKX a new look, starting with the revised, split-wing waterfall grille.

In its continuing quest to rebuild the brand, Lincoln rolled out a heavily updated version of its MKX crossover, setting in motion the second day of the North American International Auto Show.

The visual changes to the 2011 Lincoln MKX give the CUV a more familial look, starting with a split-winged version of the maker’s large, waterfall grille – something that has become the primary gene in what designers like to call brand DNA.  One of five new products debuting over a two-year period – “the most aggressive product rollout in the companies history,” noted Ford – there’s now a strong and unmistakable resemblance between the MKX and the larger, more luxurious MKT.

Insider Information!

“In the early days, people knew what Lincoln stood for,” proclaimed Bill Ford, chairman of Lincoln’s parent Ford Motor Co.