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Audi Plans to Doggedly Pursue Higher U.S. Sales

Maker’s new models designed to continue growth in America.

by on Aug.09, 2013

Audi of America's Scott Keogh said the maker plans to continue setting sales records in the U.S.

Audi plans to remain vigilant about not allowing its dazzling sales gains achieved during the last four years slip away anytime soon despite the rising competitive pressures in the luxury segment.

Audi of America President Scott Keogh confirmed Audi expects to set a new annual U.S. record that will exceed 150,000 units this year. By topping that figure, Audi will set its fourth consecutive full-year record and nearly double the 77,917 vehicles sold less than a decade ago.

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The maker recently reported that July was its 31st month of record U.S. sales, Keogh said. In addition Audi AG also confirmed that it would record sales of 1.5 million vehicles this year: two years earlier than promised. (more…)