The struggle is paying off, or so says Daimler AG CEO Dieter Zetsche. The German maker of Mercedes-Benz is confident it will end the year as the world’s biggest and most profitable producer of luxury cars.
After slipping behind two key rivals for several years, Mercedes also seems well-positioned to capture the luxury sales crown in the U.S. market, at least if it can maintain the momentum it showed during the first 11 months of 2016.
Mercedes’s surge to the top was a key target for Zetsche, though he had originally been targeting 2020 to achieve that goal. “We will achieve it this year, four years ahead of time,” the executive, with his trademark handlebar moustache, boasted during an economic conference in Frankfurt.