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Luxury Car Sales Hit The Skids in 2016

Despite sluggishness, sport-ute sales jumping.

by on Jun.02, 2016

The Mercedes GLE saw sales rise in the U.S. in May. The German maker's sport-utes are showing sales increases in 2016.

Sport utilities and crossovers are still enjoying strong sales, however, the overall market took a hit in May, and luxury vehicles were smacked by the same problems as less expensive siblings: slow sales for sedans.

While the battle for luxury supremacy remains hot, it was especially challenging in May with two fewer selling days. Mercedes took the lightest hit of the top three luxury brands in the U.S. as sales fell just 1% in May, BMW was next down 6.4% for the month and Lexus was last at 10.1%.

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“Sales continue at a steady pace in the second-quarter,” said Dietmar Exler, president and CEO of MBUSA. “Excitement is building as we look toward the coming months with the launch of three new dream cars, including the S-Class Cabriolet, SL and SLC Roadsters and the all-new E-Class Sedan.” (more…)

Luxury Car Sales War Heating Up

BMW cedes lead to Mercedes-Benz, Lexus.

by on Apr.04, 2016

BMW ceded the lead to Mercedes-Benz in U.S. luxury car sales after a 12.5% drop in March.

This story contains corrected information.

In the rush of numbers, the auto industry released as it reported its March sales numbers, a couple of things stood out, while underscoring the new intensity in the luxury market.

BMW reported a 12.5% drop in sales and Mercedes-Benz also reported a sales drop of 5.9% and Lexus, Toyota’s luxury vehicle division, took over the leadership in the luxury segment despite watching its sales drop 2.8% last month.

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Among the German high luxury brands, only Audi continued to roll forward with its 83rd consecutive month of sales increases. (more…)

More Like ‘Treat or Treat’ as October Auto Sales Boom

Luxury cars sprinted off dealer lots last month.

by on Nov.03, 2015

The Lexus RC coupe posted strong sales gains in October, helping the brand to a 13.2% increase.

The U.S. auto industry ended October with way more treats than tricks as many makers enjoyed best-ever Octobers as trucks and SUVs flew off dealer lots joined by plenty of luxury vehicles although one brand did take a hit: BMW.

The Bavarian maker is locked in a battle with Lexus and Mercedes for luxury vehicle sales superiority in the U.S. and last month didn’t help its cause as sales fell 3.8% in October. The brand’s utility vehicle held up their end of the bargain, posting a 56.7% gain, but car sales offset those gains.

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“Trends in the luxury vehicle market are becoming more evident with the October sales another indicator of how important Sports Activity Vehicles are becoming to our market segment,” said Ludwig Willisch, President and CEO, BMW of North America. (more…)

Automakers Expected to Enjoy Robust September Sales

Holiday weekend helped push buyers to showrooms.

by on Sep.25, 2015

September auto sales are expected to be strong with a long holiday weekend luring new car buyers into dealer showrooms.

September is promising to be a very good month for the auto industry as a long holiday weekend at the beginning helped pump up sales, according to Santa Monica, California-based True Car Inc.

True Car, a consumer-oriented buying services, is predicting that the seasonally adjusted annualized rate or SAAR for total light vehicle sales should reach 17.7 million unit in September, which will be the best total in more than a decade, versus the very respectable total of 16.5 million units a year ago.

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With a number of car makers, among them Subaru, Kia, Hyundai, Ford and Honda, expected to post substantial gains, total new vehicle sales, including fleet deliveries, may rise 12.6% to 1,403,200 compared to 1,246,006 a year ago. (more…)

Lexus Tops Mercedes, BMW in July Luxury Battle

Japanese luxury brand looking to regain top spot in segment.

by on Aug.03, 2015

The 2015 Lexus NX 200h is helping the brand return to the top of the luxury sales charts.

Lexus beat out its archrivals Mercedes-Benz and BMW in sales during July, setting the stage for all out battle royale for leadership in luxury vehicle sales during the next five months.

The German brands have held the lead in luxury car sales since 2011 but Lexus, which has long been focused on the U.S. market, is making a determined challenge this year.

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Lexus reported July sales of 29,816 units, up 9.1% from July 2014 on a volume basis and DSR basis, according to Jeff Bracken Lexus group vice president and general manager. (more…)

Luxury Brands Cruise to Strong Sales in June

SUVs, crossovers push makers to big results.

by on Jul.01, 2015

BMW's SAVs posted a 75.3% increase in June offsetting a 12.9% drop in car sales.

Improvements in consumer sentiment, low interest rates and the steady growth in the sales of truck and utility vehicles, including those sold by luxury brands, helped set the torrid pace for sales in June, which boosted the seasonally adjusted annual rate of sales or SAAR past 17 million units.

Luxury brands performed well last month, led by BMW reporting a 6.5% increase, including a 75.3% increase in sales in utility vehicles that helped offset a 12.9% drop in sales of BMW’s vaunted passenger cars.

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The same pattern prevailed at Mercedes-Benz, which posted record sales in the first half of the year after a 5.8% increase in June with strong sales of the C- and E-Class models. As a whole, first-half sales of Mercedes-Benz passenger cars totaled 101,212, increasing 3.5% from the same period in 2014. (more…)

VW, BMW Enjoy Strong Sales Results

Despite sluggish China sales, companies see increases globally.

by on Jun.15, 2015

Through May, Volkswagen is on track to exceed its goal of selling 10 million vehicles worldwide this year.

Despite a slowdown in sales in China, the Volkswagen Group eked out a small gain in sales during the first five months of 2015 and remains on course towards its goal of selling more than 10 million vehicles worldwide.

Globally, the Volkswagen Group delivered 4.2 million vehicles from January to May: up 0.3% from a year ago. Worldwide VW Group sales increased 2.6% in May. Sales by the Volkswagen brand have softened this year but Audi continues to charge ahead as it creeps closer to rival BMW in total sales.

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“Deliveries so far this year have been characterized by mixed market trends. Even with their broad range of young and eco-friendly models, the Volkswagen Group brands are not entirely immune to this situation,” said Christian Klingler, Group Board member for Sales. (more…)

Jaguar Land Rover Posts Profit for 2014

Maker sells more than 462K vehicles globally.

by on May.26, 2015

Though shorter overall, a longer wheelbase translates into much better rear seat space.

The renaissance of Jaguar Land Rover continues as the maker reported it earnings of $6.4 billion on revenue of $33.6 billion for its fiscal year that ended March 31.

The results marked the fifth year in a row that the luxury car and SUV maker reported profits. The earnings result, which is before interest, taxes, depreciation and amortization (EBITDA) are up 1.4% compared with the year-ago results, the company reported.

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“Jaguar Land Rover has delivered five years of solid financial results, enabling us to invest in our long-term future,” said Jaguar Land Rover Chief Executive Officer Ralf Speth. “This has positioned the company strategically and financially for continued sustainable growth. The past year has been one of significant achievement, with the expansion of our vehicle ranges and our manufacturing footprint.” (more…)

Daimler Earnings Nearly Double on Strong Sales of New Mercedes Models

by on Apr.28, 2015

Driving hard: the new Mercedes-Benz C-Class.

Even as two key U.S. rivals reported weak earnings for the first quarter, Daimler AG delivered an unexpectedly strong performance, its net profit nearly doubling as luxury buyers raced to showrooms to snap up some of its newest Mercedes-Benz models.

The Mercedes brand has been rolling out new products at an unprecedented rate, planning, on average, about one every quarter, something that Max Warburton, an auto analyst with Sanford C. Bernstein dubbed a “powerful product cycle.”

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Virtually every number showed improvement during the quarter. Net earnings rose to 2.050 billion Euros, of $2.232 billion, from 1.09 billion Euros a year ago. Revenue, meanwhile, surged 16% for the quarter, to 34.2 billion Euros.

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Mercedes Marks Best Month in its History

Luxury marque sets records in most major world markets.

by on Apr.08, 2015

The new Mercedes-Benz CLA Shooting Brake.

With a flood of new products coming to showrooms, and strong demand building in key markets such as the U.S., Europe and China, Mercedes-Benz set an all-time monthly sales record last month.

The luxury arm of Germany’s Daimler AG said it met demand for 183,467 vehicles in March, a strong 15.7% increase from the same month a year before.  Mercedes says it also had its best first quarter ever.

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“These successful results are due in no small part to the product offensive we continued to drive forward in March,” declared Ola Källenius, the Daimler board member responsible for Mercedes-Benz Cars Marketing & Sales.

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