The U.S. auto industry ended October with way more treats than tricks as many makers enjoyed best-ever Octobers as trucks and SUVs flew off dealer lots joined by plenty of luxury vehicles although one brand did take a hit: BMW.
The Bavarian maker is locked in a battle with Lexus and Mercedes for luxury vehicle sales superiority in the U.S. and last month didn’t help its cause as sales fell 3.8% in October. The brand’s utility vehicle held up their end of the bargain, posting a 56.7% gain, but car sales offset those gains.
“Trends in the luxury vehicle market are becoming more evident with the October sales another indicator of how important Sports Activity Vehicles are becoming to our market segment,” said Ludwig Willisch, President and CEO, BMW of North America. (more…)